LYH Loves You: The City of Lynchburg's New Brand Campaign with Anna Bentson
All For Business
English - March 08, 2022 21:14 - 21 minutes - 20.2 MB - ★★★★★ - 3 ratingsBusiness business leadership entrepreneurship commerce economic development lynchburg lynchburg region chamber of commerce Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
On this episode of All For Business, Anna Bentson, Assistant Director of Economic Development for the City of Lynchburg, joins Jamie Glass, Director of Economic Development at the Alliance, to discuss the City of Lynchburg's exciting new brand campaign: "LYH Loves You".
The new place brand strategy for the Office of Economic Development is the next step in the implementation of the Blueprint for Opportunity, the five-year economic development and tourism strategic action plan launched in 2018. The Blueprint strategy is built upon five goals:
Expand & support our existing businesses;
Engage & collaborate with the city’s anchor institutions
Support talent and in-demand skill development
Create, embrace and promote our community; and
Tell the city of Lynchburg’s story.
The concept behind LYH Loves You revolves around the citizens, businesses and organizations of Lynchburg—and their stories. From print to social to organic promotion, the campaign will be a central rallying cry, one platform with spokes that reach residents, talent, businesses and visitors alike.
The campaign showcases Lynchburg’s brightest, kindest and most creative and hard-working communities through ambassadors – featuring the business owners and citizens who are doing this work every day – revealing the character of the city, the inclusive nature of our people, and our outsized ambitions.
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