All About the Brand Podcast artwork

All About the Brand Podcast

45 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 2 ratings

It can be challenging to brand yourself when you feel like you don’t have the resources, information, and know-how at your fingertips. It’s hard when you feel stuck because you know you have something to share with the world, but you just don’t know how to get people to listen. But, you no longer have to do it alone!On this weekly 10-minute podcast, branding veteran Cortney Sargent uses his 10+ years of branding and design knowledge, plus his step-by-step system to help you build brand authority, reach more people, and share your genius with the world. You have the right to live your version of the American Dream, and Cortney is here to help you leverage your personal brand to do it.

Entrepreneurship Business Marketing personal branding branding business brand how to create a brand cortney sargent the people's entrepreneur
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Episodes

EP37 - 9 Basic Steps to Start Any Business (Part 4)

December 01, 2021 14:00 - 14 minutes - 10.3 MB

I'm the self-proclaimed "King of Startups", and I'm going to use my 12-years of experience starting and growing multiple 6-figure companies from the ground up, to hip you to the game of business. With my straight-talk approach, I'll teach you the 9 steps to start your business, including honing your vision, choosing the right business structure, getting your company registered with the state and IRS, and a lot more. This business startup series will give you the information AND motivation yo...

EP36 - 9 Basic Steps to Start Any Business (Part 3)

December 01, 2021 14:00 - 9 minutes - 6.61 MB

I'm the self-proclaimed "King of Startups", and I'm going to use my 12-years of experience starting and growing multiple 6-figure companies from the ground up, to hip you to the game of business. With my straight-talk approach, I'll teach you the 9 steps to start your business, including honing your vision, choosing the right business structure, getting your company registered with the state and IRS, and a lot more. This business startup series will give you the information AND motivation yo...

EP35 - 9 Basic Steps to Start Any Business (Part 4)

December 01, 2021 14:00 - 14 minutes - 10.3 MB

I'm the self-proclaimed "King of Startups", and I'm going to use my 12-years of experience starting and growing multiple 6-figure companies from the ground up, to hip you to the game of business. With my straight-talk approach, I'll teach you the 9 steps to start your business, including honing your vision, choosing the right business structure, getting your company registered with the state and IRS, and a lot more. This business startup series will give you the information AND motivation yo...

EP34 - 9 Basic Steps to Start a Business - Part 2

November 25, 2021 18:00 - 12 minutes - 8.35 MB

I'm the self-proclaimed "King of Startups", and I'm going to use my 12-years of experience starting and growing multiple 6-figure companies from the ground up, to hip you to the game of business.  With my straight-talk approach, I'll teach you the 9 steps to start your business, including honing your vision, choosing the right business structure, getting your company registered with the state and IRS, and a lot more.  This business startup series will give you the information AND motivation ...

EP33 - 9 Basic Steps to Start a Business - Part 1

November 25, 2021 18:00 - 11 minutes - 7.78 MB

I'm the self-proclaimed "King of Startups", and I'm going to use my 12-years of experience starting and growing multiple 6-figure companies from the ground up, to hip you to the game of business.  With my straight-talk approach, I'll teach you the 9 steps to start your business, including honing your vision, choosing the right business structure, getting your company registered with the state and IRS, and a lot more.  This business startup series will give you the motivation and information ...

EP32 - Why You Need to Start a Business RIGHT NOW (+ new series)

November 17, 2021 14:00 - 12 minutes - 8.35 MB

4.4 million new businesses were created in the US in 2020 and half a million created in January 2021 alone. Now is the perfect time for you to get in on this small business boom and take control of your income and future! And, in today's episode I'm gonna give you the motivation that you need to take that leap of faith. Plus, I'm starting a new episode series about business startup called the 9 Practical Steps to Start Any Business (even without money). 

EP30 - How to Craft a Powerful Story For Your Personal Brand - Part 1

November 10, 2021 11:00 - 7 minutes - 5.39 MB

Whether you’re a coach, influencer, CEO, small business owner, e-commerce product owner, creator, or marketer, you have a story tell and an audience waiting to hear it. But, how do you tell it in a way so people actually care?  I'm gonna teach you how to clarify your personal brand message, identify the problems you solve for your customers, and position yourself as their solution, and I'm gonna use a 1,000-year-old story framework. In this episode, I’m going to help you clarify your messag...

EP31 - How to Craft a Powerful Story For Your Personal Brand - Part 2

November 10, 2021 11:00 - 11 minutes - 8.25 MB

Whether you’re a coach, influencer, CEO, small business owner, e-commerce product owner, creator, or marketer, you have a story tell and an audience waiting to hear it. But, how do you tell it in a way so people actually care?  I'm gonna teach you how to clarify your personal brand message, identify the problems you solve for your customers, and position yourself as their solution, and I'm gonna use a 1,000-year-old story framework. In this episode, I’m going to help you clarify your messag...

EP29 - 4 Things to Do After You Launch Your Website

November 03, 2021 10:00 - 12 minutes - 8.8 MB

Well, congratulations! You’ve launched a brand new website. But, the work isn’t done yet. In this episode I'm giving you the 4 important things you must do in order for your website to stand the test of time, have peak performance, and give you a return on your investment.

EP26 - 9 Little-Known Things You Should Know Before Getting a Website Designed - Part 1

October 27, 2021 17:00 - 8 minutes - 6.06 MB

These little-known, but simple, things will give you insight into the website design industry, process, and best practices for your next web project. I'm also letting you in on a few secrets other web designers will never tell you. Download the free companion pdf guide here: https://bit.ly/2Zu2K0T Episode Outline: 1:34 - #1: You need website hosting and a domain name 3:26 - #2: You may have to write your own website copy 5:40 - #3: Your website needs strong calls-to-action

EP28 - 9 Little-Known Things You Should Know Before Getting a Website Designed - Part 3

October 27, 2021 17:00 - 17 minutes - 12 MB

These little-known, but simple, things will give you insight into the website design industry, process, and best practices for your next web project. I'm also letting you in on a few secrets other web designers will never tell you. Download the free companion pdf guide here: https://bit.ly/2Zu2K0T Episode Outline: 1:03 - #7: All website designers and agencies aren’t created equal 4:41 - #8: Website maintenance and security is a must-have 12:42 - #9: You need a strategy to drive traffic

EP27 - 9 Little-Known Things You Should Know Before Getting a Website Designed - Part 2

October 27, 2021 17:00 - 14 minutes - 10.2 MB

These little-known, but simple, things will give you insight into the website design industry, process, and best practices for your next web project. I'm also letting you in on a few secrets other web designers will never tell you. Download the free companion pdf guide here: https://bit.ly/2Zu2K0T Episode Outline: 1:03 - #4: Have an idea of how much your website may cost and your budget 4:06 - #5: You get what you pay for in website design 10:41 - #6: A general understanding of the website...

EP25 - Storytime: Lack of Preparation Will Never Be Rewarded

July 23, 2021 09:00 - 13 minutes - 9.09 MB

EP24 - Entrepreneurship vs Leadership - Which Is More Important

July 21, 2021 12:00 - 13 minutes - 9.6 MB

Which is more important? Being an entrepreneur or being a leader? It’s not a trick question, but it kinda is. Entrepreneurship requires a different set of skills than being a leader. Being a leader requires a different kind of mindset and approach than being an entrepreneur.  Almost anyone can call themselves an entrepreneur, but can anyone call themselves a leader? How do you know you’re a leader? How do you know you’re an entrepreneur? We'll explore it in-depth on today's show.

EP23 - Storytime: 5 Lessons I Learned From Being Laid Off Three Days After My Daughter Was Born

July 16, 2021 12:00 - 11 minutes - 7.92 MB

In 2017, my daughter Clarie was born on September 11, and on September 17, I was laid off from my job! In today's storytime, I tell you all about what happened. 

EP22 - The Ultimate Guide to the Website Design Process - Part 5

July 14, 2021 12:00 - 11 minutes - 7.79 MB

In this 5-part series, I give you a go through my in-depth handbook on having your website created. I'm talking about everything from budget, finding a designer, hosting, domains, process, and literally everything in between. Take notes and let's dive in 

EP21 - The Ultimate Guide to the Website Design Process - Part 4

July 09, 2021 12:00 - 10 minutes - 7.3 MB

In this 5-part series, I give you a go through my in-depth handbook on having your website created. I'm talking about everything from budget, finding a designer, hosting, domains, process, and literally everything in between. Take notes and let's dive in 

EP20 - The Ultimate Guide to the Website Design Process - Part 3

July 07, 2021 12:00 - 10 minutes - 7.55 MB

In this 5-part series, I give you a go through my in-depth handbook on having your website created. I'm talking about everything from budget, finding a designer, hosting, domains, process, and literally everything in between. Take notes and let's dive in 

EP19 - The Ultimate Guide to the Website Design Process - Part 2

July 02, 2021 12:00 - 9 minutes - 6.91 MB

In this 5-part series, I give you a go through my in-depth handbook on having your website created. I'm talking about everything from budget, finding a designer, hosting, domains, process, and literally everything in between. Take notes and let's dive in.

EP18 - The Ultimate Guide to the Website Design Process - Part 1

June 30, 2021 12:00 - 8 minutes - 5.81 MB

In this 5-part series, I give you a go through my in-depth handbook on having your website created. I'm talking about everything from budget, finding a designer, hosting, domains, process, and literally everything in between. Take notes and let's dive in

EP17 - Storytime: Personal Branding Changed My Life

June 25, 2021 12:00 - 10 minutes - 7.16 MB

Listen to this episode to hear how I became a personal brand changed my life forever, and how it can change yours as well! It is the secret to success! After I embraced my personal brand, I went on to exponentially grow my business, double my income, and become more known, liked, and trusted.

EP16 - How To Create A Personal Elevator Pitch

June 23, 2021 12:00 - 14 minutes - 9.89 MB

I’m gonna teach you how to write 3 different types of elevator pitches so you can confidently and intelligently speak about your brand and business to anyone and everyone, in any situation. Download the free companion workbook here: http://bit.ly/2wGk8hP

EP15 - No One Gives a F**GE About the Name of Your Company

June 16, 2021 10:00 - 9 minutes - 6.57 MB

If you're a personal brand, the name of your company is much less important than your personal mission to make an impact with your personal brand. In this episode, I talk about WHY your company name is irrelevant when you're a personal brand. Enjoy and subscribe!

EP14 - The Best Way to Build a Personal Brand - Part 3

June 11, 2021 11:00 - 6 minutes - 4.23 MB

If you've been looking for the key to success, look no further because SELF-AWARENESS is it! In this episode, I share 3 self-awareness exercises that will help you identify what makes you unique, help you learn what your peers truly think about your brand, and ultimately empower you to become a better entrepreneur, personal brand, and more importantly, a better human being. Enjoy and subscribe! Download the workbook here: http://bit.ly/2gyrZbU

EP13 - The Best Way to Build a Personal Brand - Part 2

June 10, 2021 11:00 - 7 minutes - 5.45 MB

If you've been looking for the key to success, look no further because SELF-AWARENESS is it! In this episode, I share 3 self-awareness exercises that will help you identify what makes you unique, help you learn what your peers truly think about your brand, and ultimately empower you to become a better entrepreneur, personal brand, and more importantly, a better human being. Enjoy and subscribe! Download the workbook here: http://bit.ly/2gyrZbU

EP12 - The Best Way to Build a Personal Brand - Part 1

June 09, 2021 11:00 - 7 minutes - 4.91 MB

If you've been looking for the key to success, look no further because SELF-AWARENESS is it! In this episode, I share 3 self-awareness exercises that will help you identify what makes you unique, help you learn what your peers truly think about your brand, and ultimately empower you to become a better entrepreneur, personal brand, and more importantly, a better human being. Enjoy and subscribe! Download the workbook here: http://bit.ly/2gyrZbU

EP11 - The Welcome Back Episode (Sorry I've Been Gone)

June 03, 2021 19:00 - 10 minutes - 7.16 MB

Okay, yes... I haven't recorded an episode since January--and I'm sorry!! Listen to this episode to find out what caused me to temporarily stop recording the podcast. But, nevertheless, let's get back into All About the Brand!

EP10 - Storytime!! How I Became an Award-winning Graphic Designer Without a Degree

April 02, 2021 22:00 - 10 minutes - 7.32 MB

In this episode, I tell you how I started my career in graphic design, web design and branding. I went from simply wanting to help out at my church to owning my own design business to winning awards and building Fortune 500 websites—all without a degree. Please enjoy and subscribe!

EP010 - Storytime!! How I Became an Award-winning Graphic Designer Without a Degree

April 02, 2021 22:00 - 10 minutes - 7.32 MB

In this episode, I tell you how I started my career in graphic design, web design and branding. I went from simply wanting to help out at my church to owning my own design business to winning awards and building Fortune 500 websites—all without a degree. Please enjoy and subscribe!

010 - Storytime!! How I Became an Award-winning Graphic Designer Without a Degree

April 02, 2021 22:00 - 10 minutes - 7.32 MB

In this episode, I tell you how I started my career in graphic design, web design and branding. I went from simply wanting to help out at my church to owning my own design business to winning awards and building Fortune 500 websites—all without a degree. Please enjoy and subscribe!

EP09 - What Is An Entrepreneur + 4 Types of Entrepreneurs

January 27, 2021 11:00 - 8 minutes - 6.05 MB

In this episode, I’m talking about what it REALLY means to be an entrepreneur. If you think being an entrepreneur is all about glamour, being your own boss, balling out of control, and waking up whenever you want, you're off to a bad start. Real entrepreneurs don't fall in love with the IDEA of business; they fall in love with the opportunity to make a difference, pursuing a worthy goal, and eventually achieving their version of the American Dream. I keep it all the way real in this episode!...

EP08 - 6 Website Design Dos and Don'ts

January 13, 2021 14:00 - 10 minutes - 7.47 MB

The beginning of the year is a great time to spruce up your website. In this episode, I outline some things that you should and downright should NOT do to your new or refreshed website. Enjoy and subscribe. Episode Outline: 0:00 - Intro 1:16 - #1: DO 2:12 - #2: DON'T 3:48 - #3: DO 4:45 - #4: DON'T 6:28 - #5: DO 7:55 - #6: DON'T

EP07 - How to Reinvent Yourself in 2021 (4 Phases of Personal Branding)

January 06, 2021 12:00 - 13 minutes - 9.02 MB

In this episode, I break down the 4 phases of how to reinvent yourself and start a business using your personal brand. Whether you want to completely change your personal brand or make the transition from a traditional career to entrepreneurship, this episode will get your wheels turning and give you tons of tips and advice! Enjoy and subscribe! Episode Outline: 0:00 - Intro 2:41 - Start With Changning Your Mindset 3:15 - Transitioning From Employee to Entrepreneur 4:08 - Phase 1: Establish...

EP06 - 4 Steps to a Powerful Personal Brand

December 30, 2020 11:00 - 8 minutes - 5.96 MB

I’m giving you 4 steps to build a powerful personal brand. This is for you if you want to use your expertise to build a personal brand or start a business, or if you already have a personal brand that you want to take to the next level and do it the right way. You can even use these 4 steps to reinvent yourself and start over. Enjoy and subscribe. 1:20 - Step #1 - Become self-aware 2:25 - Step #2 - Define your audience 4:32 - Step #3 - Write your positioning statement 6:27 - Step #4 - Creat...

EP05 - 3 Rs of Building a Dedicated Audience For Your Personal Brand

December 22, 2020 18:00 - 10 minutes - 7.54 MB

In this episode, I'm going to give you some strategies on how to build a dedicated audience for your personal brand. You have a message. You have something to say. Something that only you can say, the way you say it. And, there is a specific group of people who have been earmarked by destiny to listen to your message. They're waiting to hear from you. So, I'm gonna give you some advice on how to get them to listen. Enjoy and subscribe.

005 - 3 Rs of Building a Dedicated Audience For Your Personal Brand

December 22, 2020 18:00 - 10 minutes - 7.54 MB

In this episode, I'm going to give you some strategies on how to build a dedicated audience for your personal brand. You have a message. You have something to say. Something that only you can say, the way you say it. And, there is a specific group of people who have been earmarked by destiny to listen to your message. They're waiting to hear from you. So, I'm gonna give you some advice on how to get them to listen. Enjoy and subscribe.

Storytime!! My Personal Story & Journey to Become The People's Entrepreneur

December 18, 2020 11:00 - 11 minutes - 7.88 MB

In this episode, you get to know me! I tell you my whole story of how I met my wife, our miscarriage, relocation to Texas, becoming an author, radio host, award-winning designer, and Co-Founder of Vicky Cakes–a CPG pancake mix company.

EP04 - Storytime!! My Personal Story & Journey to Become The People's Entrepreneur

December 18, 2020 11:00 - 11 minutes - 7.88 MB

In this episode, you get to know me! I tell you my whole story of how I met my wife, our miscarriage, relocation to Texas, becoming an author, radio host, award-winning designer, and Co-Founder of Vicky Cakes–a CPG pancake mix company.

The Biggest Thing You're Ignoring About Personal Branding

December 16, 2020 11:00 - 10 minutes - 7.61 MB

In this episode, I talk about one of the most overlooked aspects of personal branding—BUSINESS! Behind being a public figure, creator, and entrepreneur is the machine behind the scenes.

EP03 - The Biggest Thing You're Ignoring About Personal Branding

December 16, 2020 11:00 - 10 minutes - 7.61 MB

In this episode, I talk about one of the most overlooked aspects of personal branding—BUSINESS! Behind being a public figure, creator, and entrepreneur is the machine behind the scenes.

EP02 - What Is Personal Branding and Why You Should Build Yours

December 09, 2020 15:00 - 9 minutes - 6.53 MB

Learn what personal branding is all about, why personal branding should matter to you, and how your personal brand can help grow your business and career. Plus, I give you an example of how to build your personal brand using "Mike the Milkshake Man". Episode outline: 0:48 - What Is Personal Branding? 3:40 - Why Personal Branding Should Matter to You 4:41 - How to Build Your Personal Brand 7:34 - How Your Personal Brand Can Help Grow Your Business

What Is Personal Branding and Why You Should Build Yours

December 09, 2020 15:00 - 9 minutes - 6.53 MB

Learn what personal branding is all about, why personal branding should matter to you, and how your personal brand can help grow your business and career. Plus, I give you an example of how to build your personal brand using "Mike the Milkshake Man". Episode outline: 0:48 - What Is Personal Branding? 3:40 - Why Personal Branding Should Matter to You 4:41 - How to Build Your Personal Brand 7:34 - How Your Personal Brand Can Help Grow Your Business

What is personal branding and why you should build yours

December 09, 2020 15:00 - 9 minutes - 6.53 MB

Learn what personal branding is all about, why personal branding should matter to you, and how your personal brand can help grow your business and career. Plus, I give you an example of how to build your personal brand using "Mike the Milkshake Man". Episode outline: 0:48 - What Is Personal Branding? 3:40 - Why Personal Branding Should Matter to You 4:41 - How to Build Your Personal Brand 7:34 - How Your Personal Brand Can Help Grow Your Business

EP01 - I Don't Want to DIE With All of My Personal Branding Knowledge

December 04, 2020 14:00 - 13 minutes - 9.03 MB

In this inaugural episode, I talk about how I need to do this podcast because I feel obligated to share the wealth of personal branding knowledge and expertise with those who need it. I understand it can be challenging to brand yourself when you feel like you don’t have the resources, information, and know-how at your fingertips. It’s hard when you feel stuck because you know you have something to share with the world, but you just don’t know how to get people to listen. But, you no longer ...

I Don't Want to DIE With All of My Personal Branding Knowledge

December 04, 2020 14:00 - 13 minutes - 9.02 MB

In this inaugural episode, I talk about how I need to do this podcast because I feel obligated to share the wealth of personal branding knowledge and expertise with those who need it. I understand it can be challenging to brand yourself when you feel like you don’t have the resources, information, and know-how at your fingertips. It’s hard when you feel stuck because you know you have something to share with the world, but you just don’t know how to get people to listen. But, you no longer ...