WPP’s David Roth Talks About China’s Brands
alicast from Alizila
English - November 09, 2022 04:00 - 16 minutes - 11.1 MB - ★★★★★ - 2 ratingsBusiness News Business News alibaba china e-commerce entrepreneurship business amazon entrepreneur google facebook artificial intelligence Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Why You Need A Customer Loyalty Program In China
Retail expert David Roth joined Alicast to discuss about the latest e-commerce trends in China, the world’s second-largest e-commerce market.
David, CEO of retail practice The Store-WPP and Chairman of consultancy WPP BAV, spoke about the evolution of the retail industry in China. London-headquartered communications group, WPP, is at the forefront of advising global brands on navigating markets and absorbing cutting-edge technology.
“If you really want to see the future of technology, of retail, of the combination between on-and-offline is, then China is the place to have a look,” said David.
Alicast spoke to David on the eve of the 11.11 Global Shopping Festival, the world’s largest retail event.