UK's Sweaty Betty's Seeks Right Fit for China Expansion

alicast from Alizila

English - March 16, 2021 07:00 - 26 minutes - 18 MB - ★★★★★ - 2 ratings
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Sweaty Betty Vice President for China Lexie Morris details how the stylish U.K. fitness apparel brand targeted Alibaba's Tmall Global for its entry into China and its expansion plans in the world's largest consumer market.