Mondavi Brings a Touch of the Grape to China
alicast from Alizila
English - May 18, 2017 04:00 - 22 minutes - 10.6 MB - ★★★★★ - 2 ratingsBusiness News Business News alibaba china e-commerce entrepreneurship business amazon entrepreneur google facebook artificial intelligence Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Mondavi's Berny Yang and Lydia Li join Alizila's Adam Najberg to detail how the U.S. wine brand has used compelling content and big data via Tmall to win a rave following in China. Winery videos and sharing a tasting lexicon with customers has educated many a palate in the world's most-populous country.