How Brands' 11.11 Strategy Can Turn into Yearlong Success
alicast from Alizila
English - December 11, 2020 03:00 - 26 minutes - 18 MB - ★★★★★ - 2 ratingsBusiness News Business News alibaba china e-commerce entrepreneurship business amazon entrepreneur google facebook artificial intelligence Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: WPP's David Roth on China E-commerce, Livestreaming and Black Friday
Alibaba's 11.11 is over, but the important lessons brands learned during the world's largest shopping festival will stand them in good stead throughout the entire year. Gartner Managing Vice President Danielle Bailey joins Alicast to explain how brands can adopt 11.11-style experimentation and marketing innovations for success in other campaigns on the calendar.