Filippa K's CEO Rikard Frost On How Niche Luxury Fashion Brands Can Thrive In China
alicast from Alizila
English - November 07, 2022 07:00 - 12 minutes - 8.8 MB - ★★★★★ - 2 ratingsBusiness News Business News alibaba china e-commerce entrepreneurship business amazon entrepreneur google facebook artificial intelligence Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Niche luxury fashion houses are expanding in China, using digital tools to build a loyal following in the world’s second-largest economy.
In this episode of Alicast, we speak to Scandinavian fashion house Filippa K’s CEO Rikard Frost about connecting with Chinese consumers.
A Swedish native, Frost joined Filippa K last year with a mission to reboot Filippa K for the post-pandemic landscape using his experience in e-commerce.
Frost spent over a decade leading the digital transformation of Acne Studios from a local denim brand to an international fashion house. He went on to become Alexander Wang’s Chief Consumer Officer based in New York.