Charting the Future of Livestreaming in E-commerce

alicast from Alizila

English - December 28, 2020 11:00 - 24 minutes - 17 MB - ★★★★★ - 2 ratings
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Mark Yuan and Zoe Zhang are the founders of New York-based e-commerce livestreaming consultancy, And Luxe. In this Alicast with Monica Suk, the married couple looks back at the past four years of bringing Western brands and products to life for Chinese consumers and the prospects the model will catch on in other parts of the world.