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Healthcare - Episode 6: Top Go-to-Customer Trends in the Medical Device Industry
Alexander Group's Revenue Growth Model Podcast
English - September 28, 2017 15:34 - 8 minutes - 8.55 MB - ★★★★★ - 2 ratingsBusiness News Business News alexandergroup business increasesales revenuegrowth revenuegrowthmodel salesorganization Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Craig Ackerman, principal of the Alexander Group, shares his perspective on how healthcare companies are changing their go-to-customer models to grow revenue streams and market share in a constrained investment environment.
To maximize growth, companies have been diversifying their product portfolios and adding wider new roles. They've also continued to segment opportunities by revenue motion to effectively sell new, innovative solutions while maintaining their core legacy revenue streams.