Extended culture

Alex Hammer Podcast

English - December 28, 2019 16:26 - 6 minutes - 6.19 MB - ★★★★★ - 27 ratings
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Previous Episode: The big mo

Next Episode: Effects of technology

Integrating your brand’s culture and values within your organization is one thing- but in order to find true success in your business, you need to provide culture-steeped value to your customers.

In this episode, I share the importance of cultivating mindshare, extending your brand’s culture out into the world, and making a lasting impression on your customer base.

“...if you provide extreme value on $100 price point, they might even move up to $1,000 price point.”

-Alex Hammer [03:24]

Top Takeaways:

How to build a brand that adds value.

Ways Apple, Harley-Davidson, Amazon, Tesla, and others are extending their brands.

Key Moments:

[00:00] Intro

[00:55] How to get captured time

[01:41] 1,000 rabid fans

[03:14] Providing value with your brand

[04:08] Brand extension

[06:16] Recap