Alchemy
202 episodes - English - Latest episode: 6 months ago - ★★★★★ - 170 ratingsTune into Alchemy – the podcast all about building a business on the frontlines of the new economy, hosted by Fyllo’s Chief Commercial Officer, Jeff Ragovin.
To learn more, visit www.hellofyllo.com/podcasts
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Episodes
Inside the Huddle: Elevating the Fan Experience
November 09, 2023 15:00 - 19 minutes - 17.6 MBJen Kavanagh, SVP Marketing & Media at Philadelphia Eagles, explores fan engagement strategies and media innovation, highlighting their role in deepening audience connections.
Blend & Brand: Distilling Modern Whiskey
November 01, 2023 15:19 - 17 minutes - 15.6 MBAndrew Borenzweig, Founder and CEO of Beverly Spirits, reveals the intricacies of crafting luxury whiskey, the brand's commitment to sustainability, and the role of strategic partnerships in shaping their market presence.
High Stakes: The Intersection of Cannabis and Politics
October 26, 2023 07:30 - 19 minutes - 17.5 MBJoanne Wilson, Founder and CEO of Gotham, navigates the cannabis landscape, spotlighting governance challenges, illicit competition, and the industry's adaptive potential in retail and society.
Pioneering the Digital Frontier in Cannabis
September 24, 2023 22:52 - 16 minutes - 15.3 MBIram Cesani, Director of Digital Marketing at Trulieve, delves into the complexities and potential of e-commerce strategies within the growing US cannabis sector.
Empowering Women's Ventures: Funding an Equitable Future
September 06, 2023 21:37 - 26 minutes - 24.5 MBKaren Cahn, Founder and CEO of IFundWomen, spotlights the challenges women face in securing capital and discusses IFW's mission to remove barriers for women entrepreneurs.
Behind the Glow of Beekman 1802's Marketing Strategies
August 24, 2023 18:13 - 18 minutes - 16.6 MBBrad Farrell, Chief Marketing Officer - Beekman 1802 delves into the brand's commitment to kindness, sustainability, and transformative skincare. Learn about their unique approach to influencer marketing, and how their goat milk products stand out in ensuring skin health and brand authenticity.
Modern Marketing Innovations for the Cinema
August 08, 2023 14:46 - 23 minutes - 21.8 MBEliot Hamlisch, Chief Marketing Officer – AMC Theatres, discusses the influence of COVID-19 on theatre attendance, the impact of streaming services on the movie-watching experience, and anticipates upcoming blockbuster hits.
Alex Shegelman, CEO, Hempshire Group
June 15, 2023 19:30 - 25 minutes - 23.6 MBAlex discusses developing smarter ways to smoke, launching a new Delta 8 SKU and partnering with micro-influencers and MMA fighters.
Brian Rosen, Managing General Partner, InvestBev
June 01, 2023 02:49 - 31 minutes - 29.2 MBBrian discusses the evolution of the adult beverage industry, the complexity to alcohol replacement trends and his experience investing in cannabis beverages.
Doug Zarkin, Vice President – CMO, Pearle Vision
May 25, 2023 00:54 - 23 minutes - 21.5 MBDoug discusses taking a brand out of the "friend zone", leveling up the in-store experience and creating distinction in a commoditized category.
Jen Martindale, SVP of Marketing, Chicago Cubs
May 17, 2023 21:46 - 24 minutes - 22.3 MBJen Martindale, SVP of Marketing of the Chicago Cubs discusses her career segway into sports marketing, becoming the first MLB team to have an official CBD partner and strategies to deepen fan engagement, connect with new generations and enhance stadium experiences.
Brad Roth, Partner & President, Known Originals
May 10, 2023 22:24 - 29 minutes - 26.7 MBBrad discusses building a future-proof agency for modern marketers, Known's unique approach that named them AdAge A-List 2023 Data and Insights Agency of the Year and an exciting new project for McDonald’s and Amazon Prime.
Lisa King, Founder, Free AF
May 03, 2023 22:32 - 17 minutes - 15.6 MBLisa King, Founder of Free AF discusses launching an alcohol-free canned cocktail brand, expanding into Sprouts nationwide and the rise of the "California Sober" movement.
Graham Farrar, President, Glass House Brands Inc.
April 26, 2023 23:12 - 23 minutes - 21.7 MBGraham discusses going public, growing Glass House's brand portfolio over last last two years and competing with the illicit market in California.
Jigar Patel, Co-Founder & Co-CEO, NorCal Cannabis Company
April 18, 2023 19:28 - 23 minutes - 21.6 MBJigar discusses his 20+ years pioneering the California cannabis market, surviving market downturns and how NorCal Cannabis Company is celebrating 420 this year. Learn more at www.hellofyllo.com/podcasts
Stephanie Fried, CMO, Fandom
April 13, 2023 02:21 - 27 minutes - 25.1 MBStephanie discusses the rise of fan communities worldwide, recent shifts in television consumer behavior and Fandom's new data-driven study on gamers of all generations.
Joe Spector, Founder & CEO, Dutch
April 05, 2023 23:58 - 23 minutes - 21.8 MBJoe discusses his inspirational journey into entrepreneurship, his experience co-founding Hims and how he's advancing access to telemedicine in the pets space with Dutch.
Mary Beth Pate, VP, Donor Experience and Philanthropy Marketing & Communications
March 29, 2023 23:46 - 19 minutes - 18.1 MBOn this episode of Alchemy, Mary Beth discusses her marketing career path from sports to healthcare and navigating regulations to grow both for-profit and non-profit healthcare brands nationally.
Heather Malenshek, SVP & Chief Marketing Officer, Land O'Lakes, Inc
March 22, 2023 21:16 - 23 minutes - 21.4 MBHeather discusses her career success that named her on the Forbes World's Most Influential CMOs list and how she's bringing the Land O Lakes' collective brand story to life.
Kelly Solomon, Global Chief Marketing Officer, KIND
March 16, 2023 03:03 - 24 minutes - 22.7 MBKelly discusses her pioneering marketing career and KIND's newest "I See Almonds" wellness-focused commercial.
Paul Yau, CEO, Union Square Travel Agency: A Cannabis Store
March 08, 2023 19:28 - 21 minutes - 19.8 MBPaul discusses opening New York's third dispensary, supporting women and BIPOC-owned cannabis brands and creating cost-effective standout in-store customer experiences.
David Spreckman, Executive Vice President, Marketing, Verano
February 23, 2023 03:27 - 23 minutes - 21.8 MBDavid discusses Verano's recent We Say "Yes" brand campaign in partnership with Fyllo, measuring success from awareness campaigns and the New York opportunity.
Ishan Bhaumik, Global Vice President, GfK
February 17, 2023 02:20 - 26 minutes - 24.1 MBIshan discusses growing demand for cannabis & CBD audience insights, Twitter allowing cannabis ads and the rise of retail media.
Drew Stein, Co-Founder & CEO, Audigent
February 08, 2023 23:28 - 24 minutes - 22.7 MBDrew discusses reaching high-ROI audiences that take action and outperform, future-proofing audience targeting strategies and the growing importance of contextual.
Jeff Culliton, President, The Adcom Group
January 23, 2023 19:16 - 29 minutes - 26.6 MBJeff discusses the unique brand agency landscape in Cleveland, brand safety in 2023 and his predictions for growth during economic downturns.
Karen Schmidt, CMO, Schmidt Brothers
January 11, 2023 22:06 - 26 minutes - 24.1 MBKaren discusses the inspiration behind the brand, tackling product innovation and balancing investment behind DTC and retail growth strategies.
Ric Flair, "Nature Boy", Ric Flair Drip
December 14, 2022 23:19 - 19 minutes - 17.6 MBRic discusses his iconic wrestling career and his path to becoming a cannabis legend.
Carolina Vazquez Mitchell & Benjamin Mitchell, Founders, Ciencia Labs
November 30, 2022 21:45 - 22 minutes - 20.8 MBCarolina and Benjamin Mitchell discuss their backgrounds in chemistry and law to creating cannabis sleep products backed by science.
Anna Symonds, Cannabis Advocate & Educator, The Etheridge Foundation
November 02, 2022 17:44 - 18 minutes - 16.7 MBAnna discusses her work with the Etheridge Foundation and the Last Prisoner Project and her involvement with the the NFL grant for cannabis research at the University of California San Diego.
Larry Smith and Melanie Abrams, Authors, The Joy of Cannabis
October 26, 2022 20:13 - 18 minutes - 16.9 MBLarry and Melanie discuss the launch of their new book and how "runners high" is providing CPG marketers with an interesting opportunity for growth.
Sarah Falvo, Managing Director of Business Development, Arcview Consulting
October 20, 2022 04:56 - 22 minutes - 20.5 MBSarah discusses trends shaping cannabis industry growth, MJBizCon 2022 and the return of Arcview's investor summits this month in NYC.
Noah Rubin, Author, How We Roll
October 12, 2022 01:41 - 18 minutes - 16.7 MBNoah discusses the launch of his new book "How We Roll" and the intersection of cannabis and culture.
Cody Shandraw, Managing Partner, Ambria Capital & Phyto Partners
September 22, 2022 03:20 - 22 minutes - 21 MBCody discusses recent funding for Healing Maps, why he decided to start a career in cannabis investment and the future of psychedelic-assisted therapies.
Lindsay Hoover & Simeon Schnapper, Managing Partners, JLS Fund
September 01, 2022 22:18 - 24 minutes - 22 MBLindsay and Simeon discuss investing in the psychedelic space, the developing ecosystem around the emerging industry and how cannabis has helped pave the way to its widespread adoption.
Laurie Parfitt, CEO, LKP Impact Consulting
August 25, 2022 04:54 - 26 minutes - 23.8 MBLaurie discusses the rise of the fractional CMO and the maturity of marketing in the industry.
Ben Weiss, CEO, CoinFlip
August 17, 2022 23:44 - 18 minutes - 17.2 MBBen discusses making crypto more easily accessible and keeping pace with growing crypto regulation.
Chris Vaughn, Co-Founder & CEO, Emjay
August 10, 2022 22:37 - 23 minutes - 21.7 MBChris discusses building cannabis and alcohol delivery services, creating seamless customer shopping experiences and Emjay's recent feature on Jimmy Kimmel.
David Paleschuck, Founder & CEO, Branding Bud Consulting Group
August 04, 2022 00:20 - 23 minutes - 21.6 MBDavid discusses creating meaningful cannabis brands and his new book.
Harrison Wise, President, Wise Collective
July 28, 2022 02:53 - 20 minutes - 18.6 MBHarrison discusses taking cannabis to the mainstream and how psychedelics are following in its footsteps.
Shavo Odadjian, Founder, 22Red
July 19, 2022 13:03 - 19 minutes - 17.5 MBShavo discusses his music career, how his passion for creating new cannabis genetics started in Amsterdam 20 years ago and building brands from the ground up.
Lauren Fontein, Founder & Chief Compliance Officer, The Artist Tree
July 06, 2022 19:10 - 17 minutes - 15.8 MBLauren discusses creating elevated cannabis retail cannabis experiences with in-store art exhibits and opening a consumption lounge in Los Angeles just before 420.
George Jage, Co-founder & CEO, MJ Unpacked
June 29, 2022 22:16 - 22 minutes - 20.3 MBGeorge discusses creating impactful cannabis industry events for brands and retailers, New York as the next epicenter of cannabis and what's in store for future events.
Brett Novey, CEO, PharmaCann
June 22, 2022 21:57 - 22 minutes - 20.4 MBBrett discusses prepping for recreational launch in New York, meeting rising consumer cannabis retail expectations and PharmaCann's plans to go public.
Trent Woloveck, Chief Commercial Director, Jushi
June 15, 2022 23:03 - 20 minutes - 18.6 MBTrent discusses growing Jushi's footprint through M&A, leading the charge with retail and the future of cannabis.
Gary Seelhorst, Senior VP, National Compliance & Government Affairs Officer, Justice Cannabis Co.
June 02, 2022 01:36 - 20 minutes - 18.4 MBGary discusses his background in pharma and biotech, his experience writing cannabis policy for state and local governments and recent decriminalization in Texas.
Nathan Johnson, Jake Wall & Tony Sananikone, Founders, Maison Bloom
May 05, 2022 01:51 - 22 minutes - 20.5 MBNathan, Jake and Tony discuss their journey from friends to founders and building a board of strategic advisors to help enter the competitive cannabis beverage market with a standout brand.
Bryan Buckley, President & CEO, Helmand Valley Growers Company
April 28, 2022 04:23 - 21 minutes - 19.2 MBBryan discusses donating 100% of profits to study how cannabis can help treat issues facing vets and changing the minds of big bureaucracies when it comes to legal cannabis.
Warren Bobrow, CEO, KLAUS
April 13, 2022 00:30 - 17 minutes - 16.3 MBWarren discusses his career as a mixologist and infusing his passion for cocktails with cannabis.
Skip Motsenbocker, CEO, Pacific Stone
April 05, 2022 19:56 - 19 minutes - 18.3 MBSkip discusses legislation shaping the California market and Pacific Stone's regenerative farming practices.
Chris Beals, CEO, Weedmaps
March 29, 2022 23:54 - 22 minutes - 20.6 MBChris discusses normalizing cannabis consumption with Weedmaps' recent Brock Ollie commercial and partnership with Kevin Durant's Thirty Five Ventures.