Today's guest is Emil D. Atanassov, VP of Internationalization at ServiceNow in Dublin, Ireland. Emil is an experienced Vice President with a demonstrated history of working in the computer software industry. He is responsible for providing a meaningful voice to the internationalization strategy and execution at ServiceNow.


Headquartered in California, ServiceNow make the world of work, work better for people. They deliver digital workflows that create great experiences and unlock productivity. With over 6,000 customers, they serve ~80% of the Fortune 500 and were included on the 2020 list of FORTUNE World’s Admired Companies.


In the episode, Emil will tell you about:


The importance of a growth mindset,


What attracted him to the world of ServiceNow,


His role as VP of Internationalization,


How localization has evolved,


Developing a global product,


Challenges and complexities to overcome &


Three key trends he is seeing in the ServiceNow industry