E43 Thomas Karbe, Head of Data at Aklamio

Today's guest is Thomas Karbe. Thomas is the Head of Data at Aklamio in Berlin, where they believe in rewarding people helping others. Word-of-mouth advice has the biggest impact on our everyday decisions and Aklamio embraces the power each and every one of us holds to assist our network in improving their lives, one referral at a time.

Founded in 2011, Aklamio is ranked as the 2nd fastest growing technology company in Germany. They have become the leading referral marketing SaaS solution for enterprises with more than 300 international brands identifying and rewarding influencers among their customer base to boost their sales through referrals.

In the episode, Thomas will tell you about:

Aklamio’s work in the marketing sector
How he transformed Aklamio’s Data strategy
Challenges in introducing a Data Warehouse and dashboards
Resources he uses for important decision-making
How he went about creating a successful data pipeline
Driving their KPI’s with referral marketing