Ep 6: Decoding how a marketing research scientist can use behavioral data to turn your ideas into a million dollar business

On this episode of AI: Decodes the System, Marcelle DeLeon, a professor and a Marketing Research Scientist, and AI decode how Marcelle uses marketing, big data, and technology to create million-dollar businesses. They talk about how the marketing industry has transitioned over the last two decades and why business owners must acquire new skills to compete in a technology-driven society fueled by data and analytics.

They also discussed the variables contributing to a profitable ad, including how science and marketing research on images, sound, text, and video contribute to a successful campaign. Marcelle is an expert on Facebook and Google ads and gives insight into these tools and other resources to help someone take their ideas and make them into profitable businesses. She also talks about how gamification has changed the marketing industry by building off the enjoyment you experience from a game. They also discuss the Facebook vs. Apple debate and how it will impact small businesses. She highlights data privacy and the importance of consumers knowing what data they are giving up when signing up for apps or software.

More about Marcelle
Marcelle DeLeon is a Marketing Research Scientist who has been in the marketing industry for 20 years and typically works as a marketing research consultant for major corporations. Marcelle has also created several businesses worth millions and publishes millions of ads per month.  She has four degrees in marketing, to include a MBA in Social Media and Algorithm Design and is currently working on her PhD in Marketing with a concentration in Statistical Analysis. She recently created a YouTube channel and Instagram page focused on helping folks learn how to better market their ideas.  Follow Marcelle at the links below.

Resources Marcelle mentioned on the podcast

Social Media
Marcelle DeLeon: Recently launched YouTube and Instagram
AI: Decodes the System: Website, Instagram, Twitter, Facebook, and TikTok
Find us on Clubhouse at @AiDecodes.

Help me become th

Help me become the #1 (number one) podcast and podcaster for technology, public policy, data, law, and culture. Subscribe, download, and share.

If you like the content, feel free to support the show by donating to my Patreon account at the link below: https://www.patreon.com/Aidecodes