383: All about AHDB's Mix up Midweek with Pork marketing campaign

Levy payers work hard to produce great food for the nation to eat and there are lots of steps between the farm gate and the shop shelf. In this episode of the podcast, we discuss part of these steps with some of AHDB’s marketing specialists.



AHDB is launching another burst of its Mix up Midweek with Pork consumer marketing campaign today, 23 January 2023, and members of the marketing team share details of the activities they have planned to help put pork onto the shopping lists of Britain’s households. 



Talking to host, John Bates, are AHDB’s Kate Abbey, Marketing Manager, Denise Spencer-Walker, Food Communications Manager and Stasha Napior-Kowska, Senior Account Manager.





Useful links

Mix Up Midweek 2023- LovePork | AHDB

Pork takes centre stage in AHDB's health-focused marketing campaign | AHDB

Recipes and Information to Inspire the Nation | Love Pork

Mix up Midweek with Pork campaign returns | AHDB



Get in touch if you have any questions or to find out more about anything discussed in this podcast:

Kate Abbey [email protected]



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This episode was produced and edited by Dami Oyinlola, Marcomms Executive Pork.