163: Driving demand for dairy - our new marketing campaign
AHDB Food & Farming
English - June 04, 2020 06:00 - 13 minutes - 12.3 MBBusiness Science Nature Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 162: Scotland v England and the #MakeitSteak campaign
Next Episode: 164: Tomato brown rugose fruit virus: an update
Every household across the UK is being urged to #MilkYourMoments on social media as part of a £1 million joint-funded dairy campaign.
In this episode John Bates talks Rebecca Miah who leads the marketing activity for AHDB Dairy and Paul Flannagan, AHDB Dairy’s strategy director, about the campaign and the reasoning behind it.
You can find more information about the Milk Your Moments campaign here and find support on issues raised by coronavirus on our Dairy Coronavirus webpage.
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