142: How Coronavirus has changed the potato market and the way we support you

In this episode you will hear from  Sophie Churchill, chair of Potato board, who will offer an overview of the work that underway to support the potato industry. Then we talk to our MI and marketing team for a fresh update on the markets and the campaigns we have been running. At the end of the podcast we will talk about how our monitoring systems and SPot farm trails have been affected by this crisis. 

In this episode we will speak with:

Sophie Churchill – Chair, AHDB Potato Board 

Aidan Wright – MI Analyst

Stu Baker - Senior Marketing Manager - Crops & Dairy

Sue Cowgill - Crop Protection Senior Scientist – Pests 

Amber Barton - KE Manager East Midlands 

Links:

Overall AHDB Coronavirus support: https://ahdb.org.uk/coronavirus-advice-for-farmers-and-growers

Potatoes homepage: https://ahdb.org.uk/potatoes

Potato Market Analysis: https://ahdb.org.uk/potato-market-insight

Our consumer marketing work: https://ahdb.org.uk/marketing

Retail and consumer insight: https://ahdb.org.uk/retail-and-consumer-insight

Aphid and virus: https://ahdb.org.uk/knowledge-library/aphid-and-virus-potatoes

Late blight: https://ahdb.org.uk/late-blight