This episode, we speak to Elaine Siu, Managing Director of The Good Food Institute Asia-Pacific. The Good Food Institute (GFI) is a non-profit with a global footprint that aims to shift the world away from conventional animal agriculture.
You'll learn about:
- How GFI is working in different parts of the world to build a stronger ecosystem for alternative proteins
- The promise and challenge for plant-based proteins in Asia
- Understanding consumers' needs and positioning products precisely instead of trying to be all things to all people
- The importance of collaboration to move the industry forward

This episode, we speak to Elaine Siu, Managing Director of The Good Food Institute Asia-Pacific. The Good Food Institute (GFI) is a non-profit with a global footprint that aims to shift the world away from conventional animal agriculture.
You'll learn about:
- How GFI is working in different parts of the world to build a stronger ecosystem for alternative proteins
- The promise and challenge for plant-based proteins in Asia
- Understanding consumers' needs and positioning products precisely instead of trying to be all things to all people
- The importance of collaboration to move the industry forward
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