Rita McGrath is a legend in the field of corporate innovation. She developed the methodology used by so many companies today “Discovery Driven Planning” and has written numerous best-selling books. 

She recently had a new book come out “Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen” 

On this episode, we talk about her new book as well as observations on how corporate’s perspectives on innovation have evolved and the arc of her career. 

Show Links: Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen (Rita’s new book)  Valize (Rita’s software company)  RitaMcGath.com (Rita’s personal site)