When you talk to some people, you know they just have "it". My guest today, an old friend, is one of those people.  My guest today is Rikki Gotthelf, VP, Associate Creative Director at 21Grams. She drops by to talk about how if you can't draw your idea on the back of a napkin as a stick figure the idea isn't good enough, how the ad lob and execution can play together, and how she approaches work with empathy to be an honest make believer. 

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Music Credits: Oh Lord, "The Passion" & ALBM Productions "Cold Lanes"

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