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No Such Thing as a Blind Date with Peter Levitan, CEO of Peter Levitan & Co, Author of "The Levitan Pitch" and Host of "Advertising Stories"
Agency
English - August 12, 2021 09:00 - 25 minutes - 20.6 MB - ★★★★★ - 6 ratingsMarketing Business News Business News advertising advertising agency agency agency client business business development business innovation conversations interview marketing health care Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Today, Peter Levitan, CEO of Peter Levitan & Co, Author of "The Levitan Pitch. Buy This Book. Win More Pitches." and Host of "Advertising Stories", drops by to chat about the agency pitch process. The conversation touches on the cornerstones of why some pitches fail and why some succeed. A very good point he brings to light is the need for agencies to approach pitching as a sales meeting that requires your best sales team, which isn't always the team who helped bring the pitch to life.
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Music Credits: Oh Lord, "The Passion" & ALBM Productions "Cold Lanes"