Digital Execution and Client-Agency Empathy with Tiana Peterson, SVP, Director of Integrated Production

Agency

English - March 15, 2022 09:00 - 29 minutes - 23.2 MB - ★★★★★ - 6 ratings
Marketing Business News Business News advertising advertising agency agency agency client business business development business innovation conversations interview marketing health care Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Engaging Users in a Changing Landscape with Emily Kole, Omnichannel Engagement Marketing Manager, Global Oncology at Novartis

Next Episode: Don’t Start an Agency, Start Something That Gives You Agency with Kaitlin Moon, Freelance Strategy Director

In this episode, Tiana Peterson, SVP, Director of Integrated Production with FCB Health, drops by to chat about improving digital execution, how to plan for patient and HCP digital engagement within the pharmaceutical space, and why agencies and clients need to be more empathetic to one another.

Want to join the conversation, drop us a line at one of our social channels:

Instagram

Twitter

Via Email: [email protected]

Or DM me on LinkedIN: Brad Yale LinkedIN

Music Credits: Oh Lord, "The Passion" & ALBM Productions

Twitter Mentions

@agencypod