Expand Services and Improve Margins with Hapily, a HubSpot Ventures Portfolio Company

This week, we have on both Connor Jeffers, Founder and CEO of Aptitude8, and Brandon Greer, Head of HubSpot Ventures, to discuss the launch of hapily. Last week, HubSpot announced an investment into A8 Labs, the app studio founded by Aptitude8, to launch as its own software company—which has now been rebranded as hapily. Brandon walks us through the history of HubSpot Ventures and his perspective on hapily’s addition into our investment portfolio. He shares what sort of criteria the team looks for when analyzing investment opportunities and what the relationship looks like between HubSpot and the companies within the HubSpot Ventures portfolio. He then shares what he’s most excited about and the value he sees the hapily investment bringing to the HubSpot ecosystem. Connor then walks us through the hapily announcement from his side, including both the rebrand and the launch as its own, independent company. He shares how the team has historically positioned itself within the HubSpot Ecosystem—and how, if at all, he sees that changing with this investment. The one thing that remains unchanged is hapily’s goal to enable partners in building higher margin services, an expanded menu of services, and improving their capabilities to both sell and service better. We then look ahead to the hapily roadmap for 2023 and beyond, thoughts on how other solutions partners should be thinking about the app ecosystem at large—including the opportunities that exist for them as both app builders and technical consultants.