Change Management and Ensuring Post-Implementation Adoption
Agency Unfiltered
English - April 19, 2023 09:00 - 36 minutes - ★★★★★ - 18 ratingsMarketing Business Management agency digitalmarketing education marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: HubSpot's Strategic Objectives and Partner Vision w/ CEO Yamini Rangan
Next Episode: Selling Into & Servicing the Enterprise
Sam Anderson, CEO and cofounder of Origin63, joins the podcast to discuss her journey in becoming a technical consultant for upmarket HubSpot customers. Sam walks us through the team's original pivot to technical consulting services and how the needs of upmarket business change, become more specialized, and require thorough, post-implementation support. As Sam mentions, the actual implementation of technology is only 50% of the actual rollout—and successful change management is what truly ensures long-term success for businesses—so she explains her team’s approach to change management and post-implementation support, and how it positively impacts Origin63’s bottom line.