Accelerating Growth with Category, Industry, and Platform Specialization
Agency Unfiltered
English - December 06, 2023 14:34 - 43 minutes - ★★★★★ - 18 ratingsMarketing Business Management agency digitalmarketing education marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Prospecting & Lead Generation Tactics That Work for 2024
Adi Jagannathan, the CEO and co-founder of OpenFlow, joins the show to talk about OpenFlow's journey from being a CRM software and industry agnostic firm to deeply specializing in the cannabis and dispensary industry. Adi shares the challenges he faced while operating agnostically, the evolution of his agency’s business model, and how his category specialization (RevOps), industry specialization (cannabis), and software specialization (HubSpot) came to be. He also shares the unique opportunities that are present within the cannabis industry—especially around CRM, customer platforms, and the power of integrating dispensary point of sale data with customer data.