Agency Superpowers

2 episodes - English - Latest episode: over 4 years ago -

A human approach to gain a deeper understanding of target consumers.

Marketing Business Society & Culture Relationships human element resonate why drives results what better engagement attributes data wisdom customer lifetime value
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Episodes

Be A Lean Agency

December 12, 2019 19:00 - 36 minutes - 25 MB

Uncover the Human Element of Data Targeting: Go Beyond Cardboard Personas with Jonathan Ricard.

Social Tribes and Insight Vibes

December 06, 2019 21:00 - 35 minutes - 24.6 MB

Agencies have more data than ever at their disposal, but the best agencies wield that data to drive better client performance and win new business. That’s how multicultural marketing leader Dieste takes a human approach to gain a deeper understanding of target consumers. It develops more robust personas of different social tribes to drive content engagement and double audience sizes for leading brands.