Why Are Agency Awards Such Irrelevant Cash Grabs?

Agency on Record

English - September 23, 2020 15:01 - 37 minutes - 34 MB - ★★★★★ - 13 ratings
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Agency awards are...icky. The money machine is blatant--scores of awards, half a dozen deadlines each, 4,000 categories, non-competitive judging, checkout upsales. The money and business flow, not to the winners, but to the award orgs, and these orgs don't know what a modern, relevant agency does. Mike and Jason won an award for this podcast and are ashamed to tell you about it.