Javascript SEO, Auditing Custom-built Websites, and Core Web Vitals with Kristina Azarenko
Agency Ahead by Traject
English - April 12, 2021 10:00 - 27 minutes - 50.3 MB - ★★★★★ - 5 ratingsMarketing Business Entrepreneurship marketing digital marketing agency software seo social media reputation customer experience local seo local search Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
If technical SEO is your jam, then you're going to love today's podcast.
Kristina Azarenko is the owner of Marketing Syrup. She teaches an intensive technical SEO course that she's definitely earned the expertise to be offering, given she's helped clients like Carfax and the London School of Business and Finance grow their businesses through SEO.
She specializes in eCommerce SEO, website migrations, technical SEO, and Google analytics.
If you've ever felt just a little lost when things get technical, or if you just love hearing all about it, then this is a podcast you'll want to catch.
The highlights:
[1:25] About Kristina's course.
[4:55] Common issues with Javascript SEO.
[8:35] Why custom-built websites?
[9:45] Technical audits.
[12:09] Kristina's favorite tools.
[15:05] Core Web Vitals.
[21:04] Kristina's favorite parts of the job.
[24:48] Kristina's favorite project management tools.
[25:34] Kristina's cause.
The insights:
About Kristina's Course
Kristina says she was first educated as a teacher and a translator, so even though she's never worked inside a classroom, she nevertheless has a real passion for education.
She originally put the course together to help people that she was mentoring.
Basically what I hear most from my students is that the course helps them to fill in the gaps, feel comfortable and confident in their knowledge, so they can then lead teams, lead in general SEO in their company, or the agency they work for, or with clients."
She says the framework of the course is very organized.
She says her course doesn't just attract SEO beginners.
One thing that helps, she says, is to hear different explanations on the same topics from different people. This information and those explanations can then be used in conversations with bosses, peers, and clients.
Common Issues with Javascript SEO
The conversation then turned naturally to what has proven to be the bane of many a technical SEO: Javascript.
She had a client come to her and when she looked up their old site on Archive.org she was able to explain that their old site was way better, because it was static.
There are specific actions that must be taken for Google to be able to interact with a Javascript website.
She says this issue usually doesn't come up on common CMS platforms like Spotify or WordPress. Instead?
If you're going to custom-build a CMS, the right time to come to someone like Kristina is prior to building the website at all.
"I recently had a client who is migrating from their current custom system to a new custom system that's going to be heavily Javascript based. I give them all the things they need to have in place in order to do this transition. This includes server-side rendering. You should make sure all the titles are right. All of these things."Why Custom-Built Websites?
Garrett asked a perfectly logical question. If these custom, Javascript-based sites cause so many problems, why use them at all? Turns out there are some excellent reasons for some companies to move forward with this type of website.
She says sometimes clients don't really need all the features either of these platforms come with, either.
Technical Audits
Last month, Kristina wrote a post on The Search Engine Journal called "Javascript SEO: Best Practices and Debugging Tools."
In the post, she discussed several of the reasons why JavaScript can be dangerous to SEO. She provided several examples that provide some insights into what she's looking for when she gets "under the hood" of a website during an audit.
For example, she had a client whose overall website was fine, but whose blog traffic tanked.
In other words, Javascript isn't the only thing that can go wrong with a website. There can be all sorts of technical issues, especially after any kind of migration from one CMS platform to the other.
Kristina's Favorite Tools
Some of Kristina's favorite tools include:
The Web Developer Chrome Extension
The Google Mobile-Friendly Test Tool
The Rich Results Test Tool
The URL Inspection Tool in Google Search Console
The View Rendered Source Chrome Extension
JavaScript Rendering Check
SEO Pro Extension
For project management: Teamwork.
She uses a combination of all of these tools to catch issues with technical SEO and Javascript.
Core Web Vitals
Garrett asked if Kristina expected core web vitals to become important to rankings.
She then proposes a theory.
Despite agreeing that Google would like people to work on their core web vitals, she does not expect it to become a huge ranking factor.
She says while you definitely need to think about site performance, it's not the main thing that Google cares about.
She also points out that switching to https:// was a quick fix for most web developers, whereas addressing core vitals is a much more challenging process that will be much harder for webmasters to adopt.
She says it's not a huge thing.
Kristina's Favorite Parts of the Job
Kristina says that her favorite parts of the job are working with eCommerce websites and migrations.
When it comes to eCommerce sites?
And migrations?
She says the structure puts her in an almost Zen-like state!
What's your right now cause?
Kristina is originally from Belarus, and she thinks about her homeland all the time.
Amnesty International has prepared a report on human rights violations in Belarus. You can read it here.
Her passion for her home country is her right now cause. Support them here.
Connect with Kristina Azarenko
JavaScript SEO: Best Practices and Debugging Tools
Marketing Syrup
Kristina's YouTube Channel