Diversity and Inclusion in Digital Marketing with Rejoice Ojiaku and Wilhemina Gilbertson
Agency Ahead by Traject
English - March 22, 2021 11:28 - 29 minutes - 53.6 MB - ★★★★★ - 5 ratingsMarketing Business Entrepreneurship marketing digital marketing agency software seo social media reputation customer experience local seo local search Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Diversity and inclusion have been the hot topics of conversation in the digital marketing industry since George Flloyd's murder last summer. The industry has traditionally been very male and very white, at least in terms of which voices are amplified, celebrated, and listened to.
Meet two women who are working hard to change that.
Rejoice Ojiaku is the Global SEO Account Manager at Neo Media World, an agency that has worked with brands like HSBC, Nestle Waters, and more.
Wilhemina Gilbertson is an SEO Specialist
Together, they are both the founders of B-DigitalUK, a digital marketing platform designed to inspire and showcase Black talent in the digital marketplace. They celebrate Black people in the marketing community, offer workshops on various marketing skills, highlight job opportunities, and share profiles of Black digital marketers that are crushing it.
If you're hoping to be part of a movement to make our industry better, this is the podcast to catch.
The highlights:
[2:05] About B-DigitalUK.
[7:29] Common challenges faced by Black people in the digital marketing industry.
[15:02] Recommendations for Black marketers who want to get into leadership positions.
[21:00] Advice for executives who want to build more diverse companies.
[25:14] The "right now" cause is a lifelong cause.
The insights:
About B-DigitalUK
Rejoice introduces B-DigitalUK by telling us the idea was born at a Women in Tech SEO conference.
This led them to start thinking about a forum to promote Black people, a place where Black industry leaders could talk about marketing and advertising.
Wilhemina agrees.
She wants Black listeners to be aware this space has tools to help foster growth.
Wilhemina said when she started in digital Rejoice was the only Black marketers she knew.
Common Challenges Faced by Black People in the Digital Marketing Industry
Rejoice says the main challenge for her was figuring out how much of her authentic self to bring into the corporate environment.
She mentions other challenges that Black people face when it comes to managing perceptions.
Rejoice does stress that it's never been an issue at Neo.
Wilhemina agrees.
She says many Black people do not want to give energy to microaggressions.
She says the English have probation periods for new employees and really urges employees to take advantage of it.
She points out that not every Black person wants to be an activist in their spaces.
Recommendations for Black Marketers Who Want to Get into Leadership Positions
Rejoice says if you want to enter a leadership position you really have to work hard at positioning yourself.
Rejoice says if a company is hindering you in doing that then you shouldn't hesitate to find a new company.
Advice for Executives Who Want to Build More Diverse Companies
Rejoice also encourages companies to dig a little deeper.
She suggests that companies should have a growth plan for people.
Rejoice says she feels like a lot of organizations continue to operate in their comfort zone.
She also challenges the SEO industry to stop making excuses for not giving POCs a seat at the table.
What's your right now cause?
Both Rejoice and Wilhemina say that Black Lives Matter isn't a right now cause for them. It's their lifelong cause.
Wilhemina agrees.
Wilhemina encourages our listeners to donate to Black Lives Matter UK.
Rejoice also says that women's rights are very important to her as well.
"For me, being a woman is another barrier to getting where I need to get to. Being Black and being a woman play so much in my identity."Connect with Rejoice Ojiaku and Wilhemina Gilbertson
Rejoice Ojiaku:
Wilhemina Gilbertson:
B-Digital UK
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