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Changes in Mobile Search Behavior and Intent with Cindy Krum
Agency Ahead by Traject
English - May 22, 2020 12:00 - 19 minutes - 26.8 MB - ★★★★★ - 5 ratingsMarketing Business Entrepreneurship marketing digital marketing agency software seo social media reputation customer experience local seo local search Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
How has COVID-19 impacted mobile search behavior? To answer that question, Garrett turned to Cindy Krum, the CEO of MobileMoxie. MobileMoxie produces a variety of research and analysis tools to help companies master their mobile SEO and marketing strategy. They also consult with companies around the world to help them develop those strategies.
This is an interesting question primarily because COVID-19 has created a huge spike in mobile usage, and yet mobile search traffic and ad revenue are down.
In today's podcast, find out what Cindy's seeing, and use that to help you and your clients get ahead.
The highlights:
(1:27) How mobile search behavior is changing.
(7:01) Who are the biggest winners?
(9:13) Budget-friendly mobile marketing strategies.
(11:10) How the crisis is impacting mobile SERPs.
(13:37) How Google is struggling to keep up with a world gone more virtual.
(15:59) Is Google doing a good job?
(17:12) Cindy's causes.
Want the insights fast? Here are the top takeaways.
What sort of changes have we seen to mobile search behavior?
Cindy also points out that there are a lot of people using their phones like the nexus of all their entertainment.
As for Google My Business?
She points out that making updates to the website is never enough.
You have to be really rigorous about it if your hours are changing, or your offering is changing – updating not just your website but Google, and then leveraging social media."
She also really recommends staffing your social media accounts so that employees can answer questions in real-time, or as quickly as possible the next business day.
Who are the biggest beneficiaries of the shifts in mobile search?
Cindy doesn't necessarily see a huge advantage emerging for "Mom and Pop" style businesses.
She says smaller companies are struggling because they're having to learn and adapt. If they work across multiple states, they have to research and abide by different state situations, rules, and opening dates.
Smaller companies also don't typically have the infrastructure to manage the logistics required to benefit from the changes.
Crafting a budget-conscious mobile strategy
Much depends on the company.
She stresses remaining smart, efficient, and mindful of opportunities.
Cindy notes you should consider your industry, the offering, your capacity in terms of employees and finances, and then determine whether and how to make your pivots.
How is the crisis impacting mobile SERPs?
COVID-related information is making it harder to stay above the fold in some places, especially for travel results.
Attempts to plot-real time data on COVID-related searches are also taking up space. Cindy believes that some of the concepts from these updates will be repurposed later. She expects we might later see lots of knowledge graphs for things like weather, sports, stocks, and interest rates.
Google has been struggling to keep up
One area Google's really struggling with is supporting entities who want to repurpose live events into virtual ones.
There are a few platforms that let you do it like Eventbrite and Meetup.
So far, so good, because Cindy hit a snag.
It's an oversight, but perhaps it's one they'll get through in the future. Cindy has mixed feelings about how Google is doing.
What’s your right now cause?
Cindy has two causes she's passionate about. On the weekends she's sewing masks to give out. So far she's given them to one hospital, one food bank, and she's about to send a batch to the school system since they're still giving meals out to kids.
The second cause is one her mother is involved in. The second is to look for places to donate your old tablets and smartphones. These are being used to give people access to telemedicine without forcing them to buy an expensive phone or plan. In Colorado, the Department of Human Services is spearheading a lot of these efforts. There are similar programs in other states.
Connect with Cindy Krum
Want to connect with Cindy?
Website: MobileMoxie.com