How To Boost Brand Loyalty For Clients With UGC

Agency Accelerated

English - September 24, 2021 17:47 - 41 minutes - 33.3 MB - ★★★★★ - 48 ratings
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Previous Episode: How The Advertising Landscape Has Changed For Agencies

Next Episode: How Agencies Can Build Amazing Advertising Campaigns For Clients

UGC is becoming a more and more important part of the marketing mix. But how can you use it to boost brand loyalty for your clients?

The problem is that most marketing agencies don't have a process in place to capture user generated content. As a result, they miss out on the opportunity to engage with their customers and enhance their brands. This leads to lower conversions and higher churn rates. Agencies need an easy way to get more UGC from their clients' channels so they can improve brand loyalty, increase customer engagement, and boost conversion rates.

Benedict Stöhr, CEO & Co-Founder of squarelovin joined us to talk about this topic. He shared his insights into how agencies can leverage user generated content in their campaigns and help build stronger relationships with their clients.

Hosted by long-time agency expert and communication coach, Stephanie Liu, you’ll learn:

- How UGC has evolved in recent years

- What opportunities exist today for brands and agencies to leverage UGC

- Best practices and tactics to help clients achieve their goals

Add next season’s Agency Accelerated shows to your calendar at agorapulse.com/calendar.

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