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Why Don’t More Mezcaleros Own Their Brands?
Agave Road Trip
English - February 08, 2024 07:00 - 24 minutes - 22.4 MBPlaces & Travel Society & Culture Documentary bacanora raicilla agave agave plants chava periban chava pulido gringo bars gringo bartenders lew bank lew banks Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Why are there so few Mezcal and Tequila brands owned by the people who produce them? When I try to rattle off the names of brands of Mezcal and Tequila that are owned by the people who actually make those spirits, it’s more of a clunk than a rattle. Why is that? And why is that important? It’s an own-or-be-owned episode of Agave Road Trip!
Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special co-host Linda Sullivan of seynasecreto.
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