Professor Plum in the Rage Room with the Hockey Stick: How an NHL Mascot went viral, with Lauren Capone
After Orange Slices
English - November 15, 2019 16:43 - 53 minutes - 49.3 MB - ★★★★★ - 101 ratingsSports Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
What started as a Twitter battle between bird and prey one year ago ended up launching the National Hockey League's first worldwide influencer - Gritty. The Philadelphia Flyers' mascot turned 1 year old in September, and he's been able to gain more followers on social media with his game day pranks and pop culture memes than most digital personalities. Lauren Capone, Philadelphia's Marketing Communications Coordinator and former college gymnast at Temple University, joins the podcast to explain all that went into creating the NHL's most handsome orange poster child. With a new Rage Room and the Gritty Command Center transforming their arena, Lauren discusses what it takes to become a successful sports franchise and what the future looks like for women in sports.
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