The Affiliate Marketing Podcast
252 episodes - English - Latest episode: about 17 hours ago -We're on a quest to help the world do affiliate marketing, better. Join your host Lee-Ann Johnstone, CEO of Affiverse an award winning Agency and Top 50 UK Affiliate Agency Owner as voted in The Drum Agency Census 2021 and listen to her podcast series all about Affiliate and Performance Marketing.
Learn from an array of digital marketing veterans, business entrepreneurs, SaaS product providers and more to discover how digital and affiliate marketing is constantly changing.
Hear how brands are building successful affiliate programs and driving consistent partner referrals and sales. Subscribe to hear exactly what it takes to launch, scale and grow a successful affiliate program in this fast moving digital age.
Visit : www.affiversemedia.com for more great content or discover our AMPP (Affiliate Manager Performance Program) training program for affiliate program managers who want to launch, scale or grow affiliate marketing programs in under 90 days!
Need help with your Affiliate Program? Want to launch an affiliate program successfully?
Talk to our agency team and find out how our consulting and account management services and how we can help you drive consistent sales for your business!
>> Book a free call HERE: https://affiversemedia.com/contact/
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Episodes
Part 2: How To Avoid Burnout This Year in Affiliate Management
April 25, 2024 03:00 - 26 minutes - 18.1 MBWe continue with the second half of our conversation featuring guests, Emily Leeb, CEO of Saroca and Claire Adamou, VP of Development at Saroca. They talk to Lee-Ann about affiliate manager burnout – how to recognise the signs, how to handle them and how to approach these things with your manager. We have received a tremendous amount of praise for this important topic being under the spotlight and the relatable insights shared by Emily and Claire. So, let’s waste no time in learning from par...
Part 1: How To Avoid Burnout This Year in Affiliate Management
April 18, 2024 05:00 - 33 minutes - 22.8 MBThis week we have not one, but two guest experts – Emily Leeb, CEO of Saroca and Claire Adamou, VP of Development at Saroca. They join Lee-Ann to talk about affiliate manager burnout, from the perspective of two experienced professionals in the iGaming industry. This is a big topic and it gives an eye-opening account, so we have split the episode into two parts. The conversation covers the signs of burnout, the importance of recognising and addressing it, and steps that leaders can take to s...
Tracking Debate and Shifting Affiliate Paradigms
April 11, 2024 03:00 - 33 minutes - 23.3 MBIn this episode, Lee-Ann Johnstone interviews Richard Dennys, CEO of Game Lounge, about his experience in the affiliate marketing industry. They discuss the differences between iGaming and eCommerce marketing strategies, the challenges and opportunities in the iGaming industry, and the importance of collaboration between operators and affiliates. Richard also shares his insights on emerging trends and shifts in affiliate marketing, emphasising the need for diversification and simplicity in a...
Publisher Perspectives: Hyper-Personalisation and Local Market Expansions
April 04, 2024 05:00 - 36 minutes - 25 MBThis week on the Affiliate Marketing Podcast, Brian McGuigan, Head of Media (Netherlands) at Klarna, joins Lee-Ann. They discuss the Affiliate Proposition of Klarna and how it leverages data to provide a tailored shopping experience for consumers. Brian shares insights on consumer behaviour and payment methods in different countries, as well as the challenges and opportunities of expanding into new regions. Brian also discusses the future of performance marketing and the importance of hyper-...
Building an Affiliate Empire: Female Founders that are FIERCE
March 28, 2024 04:00 - 40 minutes - 28.1 MBWelcome to a brand new season of the Affiliate Marketing Podcast. We are delighted to launch Season 16 with a huge player in the affiliate and media industry. Sharon Rechter is the Co-Founder and President of First Media, a leading media publisher with over 250 million followers and reaches 71% of US women every month across its brand portfolio. As President she has grown the business from a single linear cable channel to a global media business with over 200 employees across three countries...
That’s a Wrap! Highlights From This Season’s Guests
March 21, 2024 04:00 - 40 minutes - 27.6 MBIt’s time to toast the end of another season of the Affiliate Marketing Podcast. This episode features highlights from Season 15. The topics covered include: expanding affiliate programs, addressing fraud in affiliate marketing, success as a female in the industry, crafting highly converting creatives, opportunities in the Asian market, regulations and trends in the Netherlands, building your personal brand… and so much more! Listen to find out more about: Expanding affiliate programs invo...
Special Edition: Transformative AI Reshaping Affiliate Marketing in 2024
March 14, 2024 04:00 - 52 minutes - 36.2 MBThis week on the Affiliate Marketing Podcast, we have a special episode for you to enjoy. Lee-Ann is sharing this insightful podcast that was recorded with two fellow Affiliate OG’s, KJ Rocker and Vasilii Gamov. The three of them met in London last month and this is your chance to hear them discuss what they believe will happen next in this ever-changing industry. Discover why keeping your mindset strong is key for a career in Affiliate Marketing… Listen to find out more about: Using AI in...
Do’s & Don’ts – Building Your Personal, Affiliate & Business Brand
March 07, 2024 04:00 - 34 minutes - 23.4 MBIn this week’s podcast episode, Lee-Ann is joined by Vitaly Anisin, Head of Content Marketing at Alpha Affiliates. They discuss content marketing and its importance in affiliate programs and cover topics such as: the difference between paid and earned content, building personal and business brands through content marketing, and the use of AI in content creation. The conversation emphasises the need for a deep understanding of the target audience, consistent tone of voice, and authenticity in...
Entering the Netherlands: Revising Strategies & Navigating the Current Trends
February 29, 2024 04:00 - 30 minutes - 21.2 MBThis week, Lee-Ann invites Floris Assies (Founder and CEO, BetterWorldCasinos.com) and Steven Vrolijk (Managing Partner, XY Legal Solutions) to discuss the strategies and current trends in the iGaming industry in the Netherlands. They provide insights into the history of iGaming regulation in the country and the recent changes that have allowed operators and affiliates to enter the market. They also discuss the marketing and strategic landscape in the Netherlands, highlighting the importance...
Collaborative Affiliate Marketing: Building Relationships that Matter!
February 22, 2024 05:00 - 37 minutes - 25.8 MBIn this episode, Jenny Gonzalez, Co-Founder and CEO, Rocahead, shares her journey into the industry and offers valuable insights. She emphasises the importance of hustle and continuous learning, highlighting the need to stay up-to-date with industry trends and techniques. Jenny also discusses the changing landscape of traffic sources and the role of technology in affiliate marketing. She encourages affiliates and program managers to find their niche and specialise in order to add value to th...
Maximising Affiliate Marketing Success in Asia: Approaches and Strategies for Rapid Growth
February 15, 2024 06:00 - 36 minutes - 25 MBIn this week’s episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone interviews Parul Bhargava, Co-Founder and CEO of vCommission. Listen to this insightful discussion about maximising affiliate marketing success in Asia. They discuss the growth of affiliate marketing in the Asian market, the importance of language and currency localisation, successful brands in the region, and the strategies for success in the Asian market. They also talk about building relationships with affiliates...
Crafting Highly-Converting Creatives for Your iGaming Business
February 08, 2024 03:00 - 38 minutes - 26.7 MBIn this conversation, Lee-Ann Johnstone speaks with Stuart Allen and Adrian Jooste from Vegas Kings about the psychology of design and how to create successful campaigns for affiliate programs. They discuss the importance of a good brief and provide tips for creating one that effectively communicates the desired outcome to the design team. They also emphasise the need for open communication and feedback between affiliate managers and designers. The conversation covers best practices in desig...
Building a Thriving Career in Affiliate Marketing: Tips and Paths to Success
February 01, 2024 05:00 - 34 minutes - 23.8 MBThis week, the Affiliate Marketing Podcast welcomes Valery Fly, Senior Affiliate Manager at Alpha Affiliates. Lee-Ann and Valery discuss how Valery's team manages their affiliate relationships and why they choose to have one affiliate account manager for each partner. They also explore the benefits of this approach for both the team and the affiliates. Valery shares three tips for affiliate managers: staying updated on industry news, being patient and building good relationships, and network...
Guarding Your Affiliate Marketing Business: Anti-Fraud Tools and Strategies
January 25, 2024 04:00 - 37 minutes - 25.7 MBIn this episode of the Affiliate Marketing Podcast, Lee-Ann chats to Rich Kahn, the founder of Anura.io, to discuss the topic of affiliate fraud. Rich explains the landscape of affiliate fraud, its impact on brands and businesses, and the different types of fraud that exist. He also highlights the need for ongoing vigilance and staying ahead of emerging fraud trends. Join them both as they provide practical tips and strategies for preventing affiliate fraud. Listen to find out more about: ...
Unlocking New Affiliate Traffic in 2024: The Ultimate How To Grow Your Program Guide
January 18, 2024 04:00 - 42 minutes - 29 MBThis week on the Affiliate Marketing Podcast, Lee-Ann is joined by Wade Tonkin, Director of Global Affiliate Marketing at Fanatics, Inc. In this information-packed conversation, Wade Tonkin shares insights on running successful affiliate programs. The conversation covers the importance of trust and education, data-led conversations to establish value, the resilience of affiliate marketing during uncertain times, gaining trust and support from big brands, moving away from traditional affiliat...
From Novice to Ninja: How to Grow Your iGaming Affiliate Program
January 11, 2024 06:00 - 31 minutes - 21.4 MBWelcome to our second episode of the Affiliate Marketing Podcast for 2024. We’re excited to bring you a whole range of topics over this coming season. In the hot seat this week is Roman Bespalov, the Senior Affiliate Manager of Alpha Affiliates and our sponsor for this season. Roman shares his experiences and insights as an affiliate manager, including valuable advice for new affiliate managers entering the industry. Listen to find out more about: Building relationships with affiliates. ...
Welcome to 2024: Things I Learned in 2023
January 04, 2024 07:00 - 19 minutes - 13.5 MBWelcome to the first episode of the Affiliate Marketing Podcast for 2024. In this reflective episode, Lee-Ann focuses on the key learnings and accomplishments Affiverse has taken from 2023. She discusses the rebranding of the company and the huge success of the award-winning Affiverse Agency Team. Lee-Ann also shares personal lessons learned, including: the importance of self-preservation, taking measured risks, and embracing failure. She emphasises the need for authenticity and staying true...
Highlights and Insights From This Season’s Guests
December 28, 2023 04:00 - 35 minutes - 24.1 MBWe’ve got something special for you on this week’s episode of The Affiliate Marketing Podcast. Affiverse Founder Lee-Ann Johnstone will be taking a look back at some of the fantastic guests we’ve had on the podcast over the past season and has presented a selection of highlights for you to enjoy. Listen to find out more about: Building relationships and the power of data Brand-to-brand partnerships How to apply strategies to affiliate marketing. Key segments of this podcast and where...
Special Episode: Tackling Tracking & Inefficiencies in Affiliate Program Management
December 21, 2023 04:00 - 25 minutes - 17.6 MBThis week, on the Affiliate Marketing Podcast, we have a special episode for you to enjoy. Leanna Klyne, Head of Agency here at Affiverse, is your Fireside Chat host. Joined by Affiverse Founder, Lee-Ann Johnstone, alongside Todd Crawford, Co-Founder and VP of Strategic Initiatives at Impact.com they discuss tackling tracking and inefficiencies in affiliate program management. Let’s dive into this hot topic…. We would like to wish you all the very best for the holiday season. Thank you for ...
3 Important Lessons for Affiliate Managers
December 14, 2023 04:00 - 39 minutes - 27.3 MBThis week on the Affiliate Marketing Podcast, we have an audio event to share with you. Recently, Affiverse Agency Director, Leanna Klyne, joined Lee-Ann to discuss ‘3 important lessons for Affiliate Marketing Managers.’ The LinkedIn webinar was widely attended, with plenty of audience participation. Here, they share their biggest learnings from their time in the industry and a few of those all-important lessons learned along the way. Listen until the end to hear Lee-Ann’s predictions on wha...
Cookie Deprecation: A Guide for Affiliate Managers
December 07, 2023 04:00 - 25 minutes - 17.9 MBWe have a very special episode of the Affiliate Marketing Podcast for you this week. Last month, Lee-Ann sat down with Cellxpert Founder, Assaf Dor, to discuss the impact that third-party cookie deprecation will have on the affiliate marketing industry. It was one of our biggest webinars yet and we received so much positive feedback that we have decided to share it right here on the podcast. Let’s discover more about what cookie deprecation is, how it has come about, and the measures you sho...
How To Do Affiliate Marketing Strategically
November 30, 2023 04:00 - 34 minutes - 24 MBOn this week’s episode of the Affiliate Marketing Podcast, Lee-Ann is joined by Simon Kingsnorth to talk about how to do Affiliate Marketing strategically. Not only is Simon the founder and CEO of SK, a strategic marketing agency, but he’s also the author of Digital Marketing Strategy. This is a book that grabbed Lee-Ann’s attention and one that she thoroughly enjoyed reading. Let’s join them as they discuss some of the hottest industry topics… Listen to find out more about: What does the ...
Building Successful B2B Partnerships
November 23, 2023 04:00 - 35 minutes - 24.6 MBOn this week’s episode of the Affiliate Marketing Podcast, Lee-Ann is joined by Co-Founder and Director of BrandSwap, Ryan Kliszat. Building successful B2B partnerships is a hot topic right now and Ryan offers insight on how BrandSwap will make these partnership journeys easier… Listen for more discussion topics: Affiliate Managers – discover the easiest way to explore partnerships as part of your performance ecosystem. Ecommerce integrations that will make your job easier. The excitemen...
Part 2: AI and Affiliate Connections – How to Remain Authentic in Your Outreach
November 16, 2023 04:00 - 26 minutes - 18.1 MBThis week on the Affiliate Marketing Podcast, Lee-Ann continues the conversation with Declan Dunn on the topic of AI and Affiliate Connections and How to Remain Authentic in Your Outreach. Let’s join them both for Part Two and discover more about the future of affiliate marketing and how AI can be used by affiliate managers to accelerate performance… If you missed Part One, you can catch up here. Listen to find out more about: • How to have faith in yourself – when your self-belief is hig...
Part 1: AI and Affiliate Connections – How to Remain Authentic in your Outreach
November 09, 2023 04:00 - 30 minutes - 21.2 MBThis week, Lee-Ann welcomes industry OG, Declan Dunn, to the Affiliate Marketing Podcast. Declan is a growth developer and the founder of the AI Optimist Podcast. There was so much to cover in this episode that we have decided to make it a two-parter! Let’s begin with Part One – join us same time, same place next week, to tune in to Part Two. Listen to find out more about: • Affiliate Gold and the importance of failing in order to succeed • Epistemic Curiosity • Pet peeves from affiliate m...
Imposter Syndrome and Working in the Affiliate Industry as a Female Leader
November 02, 2023 04:00 - 37 minutes - 26.1 MBThis week, on the Affiliate Marketing Podcast, Lee-Ann is joined by Naomi Barton. Naomi is Portfolio Director for Clarion Gaming, which is the company that runs iGB Affiliate Events around the world. Naomi and Lee-Ann discuss the important topic of women in leadership roles and how Imposter Syndrome can be handled for those working in the affiliate marketing industry – both women and men… Listen for more discussion topics: You already have a seat at the table – there is nothing to prove to...
APMA – Industry Challenges Being Solved
October 26, 2023 03:00 - 35 minutes - 24.4 MBWe are back with Season 14 of the Affiliate Marketing Podcast and this week we are joined by Kevin Edwards. Kevin is the Founder and Director of the Affiliate Performance Marketing Association (APMA) and he joins Lee-Ann to explain more about this exciting launch. Kevin is no stranger to the Affiliate Marketing Podcast, having been behind our mic before. But, this time he is talking about the recent launch of the APMA. Lee-Ann begins by asking Kevin to talk us through what some of the funda...
AI Tools and How to Leverage Them in Your Affiliate Program
October 19, 2023 06:00 - 33 minutes - 22.7 MBWelcome back to a brand new season of the Affiliate Marketing Podcast. We begin Season 14 with insight from Alec Biedrzycki, discussing AI tools and how to leverage them in your affiliate program. Alec is Head of Partner Marketing at Jasper.ai and joins our Affiverse Founder, Lee-Ann Johnstone, to explain all. Lee-Ann kicks the conversation off by pointing out that AI seems to be the big topic that everybody is talking about right now, particularly in the affiliate marketing industry… List...
Highlights of the Season and What’s to Come in Season 14
October 12, 2023 02:00 - 41 minutes - 28.6 MBThank you for tuning in to Series 13 of the Affiliate Marketing Podcast. This week, we’re taking a look back at some of the highlights from our best season yet. Exclusive insights from our industry veterans were shared each week and we end this season with a huge collection of ideas for you to implement, in order to elevate your programs. What was your favourite episode from this season? Listen to find out more about: • The appeal and diversity of affiliate marketing • Affiliate Managers a...
Exploring Affiliate Trade with Martech Record
October 05, 2023 03:00 - 28 minutes - 19.4 MBThis week, Lee-Ann is joined by Michael McNerney, Founder of Martech Record. Michael shares the story of his journey into affiliate marketing and gives us a glimpse into his career story to date. Martech Record is a trade publication that covers the intersection of marketing, content and commerce with a focus on affiliate and partner marketing. Michael explains how he got into affiliate marketing and how Martech Record was born… Listen to find out more about: • How Martech Record was fou...
How To Embrace The Whole Affiliate Partnership Economy: Non-Traditional Affiliates Can Make Great Partners, Too!
September 28, 2023 03:00 - 33 minutes - 22.9 MBOn this week’s Affiliate Marketing Podcast, Lee-Ann welcomes David Pickard, the CEO of Phonexa UK. They discuss lead generation and how Phonexa is helping clients and affiliates get more value from the marketing campaigns that they are running. Phonexa is an enterprise grade tracking platform for performance and partner marketing, specifically. The suite is responsible for delivering true end-to-end tracking and attribution for the consumer lead and call lifecycle. Lee-Ann points out tha...
Highlights from Elevate 2023: How Brands Can ELEVATE Their Program Performance
September 21, 2023 03:00 - 32 minutes - 22.3 MBThis week on the Affiliate Marketing Podcast, we're giving you another opportunity to listen in to one of our engaging Affiverse Elevate Summit panels, from back in July. This time, we wanted to give you a look into our Publisher Perspectives. On this panel, we welcomed Sri Sharma, from Increasingly, George Greaves from Cheddar, Frances Mac Aonghus from SkimLinks, and Ben Helyar from NetRev to come along and discuss their perspectives on where the future of affiliate marketing is heading. ...
AMLeaders: Discover The Secrets Of Successful Affiliate Program And Partnership Management
September 14, 2023 03:00 - 16 minutes - 11.3 MBWe’re back with another Affiliate Marketing Podcast. This week, Lee-Ann is joined by Hello Partner founder, Matthew Wood, to discuss their latest venture: AMLeaders. The MasterClass on affiliate program management is the result of a partnership between Affiverse and Hello Partner and features workshops that are designed to equip, educate, and empower affiliate managers to tackle any problem the industry throws at them. Listen to find out more about: • Show and tell? • The power of persona...
Highlights From Elevate 2023: Championing Diversity & Inclusion In Your Program
September 07, 2023 03:00 - 32 minutes - 22.2 MBFor this week’s episode of the Affiliate Marketing Podcast, Lee-Ann is looking back over the highlights of the ELEVATE Summit in July. Specifically, she is joined by CJ Senior Client Development Manager, Simone Charles, Cashblack CEO Matthew Addai, and Expedia Director of Retail Partnerships, Matthew Long, to discuss the importance of diversity in the affiliate marketing world. Listen to find out more about: • What research does diversity take? • Key takeaways from the panellists Key seg...
Content Marketing & Publisher Relationships - What You Need To Know
August 31, 2023 03:00 - 42 minutes - 29.1 MBWe’re back with another episode of the Affiliate Marketing Podcast with Affiverse founder Lee-Ann Johnstone. This week, Lee-Ann is joined by the Editorial Director of Global Savings Group, Anna Hecht to talk about the retail space and the advancements that are causing it to evolve. Listen to find out more about: • Opening the first ever shopping website • How to make your content unique Key segments of this podcast and where you can tune into go direct • [17:00] – Finding the value of c...
Being a Social Ambassador for Your Affiliate Program - All the Hacks to Acquire New Partners
August 24, 2023 03:00 - 35 minutes - 24.3 MBLee-Ann is back in the studio for another Affiliate Marketing Podcast. This week, she’s welcoming back Maverrik CEO, Dean Seddon, who is going to inform us about his insights into building your brand from a career in business consultancy. It sounds simple but takes work. Listen in for all the details. Listen to find out more about: • The future of influencer management • LinkedIn: the “grown up” dark horse of social networks Key segments of this podcast and where you can tune into go di...
How To Build Synergy And Scale
August 17, 2023 05:00 - 37 minutes - 25.9 MBThanks for listening in to the Affiliate Marketing Podcast. This week, Lee-Ann is joined by Digital Marketing Managing Director, Sharon McFarlane, to discuss the influencer aspect of the affiliate marketing world and the changes that have shaped the industry. Listen to find out more about: • PR and influencers crossing over • Rewarding loyalty effectively Key segments: [10:00] – Influencing is a self-taught gig. Is there something managers can do about that? [20:00] – The process of hiri...
Part 2 Questions We Ask Ourselves About The Future Of Affiliate Marketing
August 10, 2023 03:00 - 22 minutes - 15.3 MBWe’re back with the second half of our kick-off two-parter with Todd Crawford. The impact.com co-founder and Vice President is continuing his discussion with Lee-Ann about the future of affiliate marketing and where he predicts it's going with its modern operations. Listen to find out more about: • The industry’s addiction to performance • The importance of having “more than one card to play” Key segments of this podcast and where you can tune into go direct [09:00] – Brand to Brand: the...
Part 1 Questions We Ask Ourselves About The Future Of Affiliate Marketing
August 03, 2023 05:00 - 32 minutes - 22.5 MBWelcome back to the Affiliate Marketing Podcast! We are kicking off season 13 with a two-parter, as we welcome Todd Crawford to the show. Todd is Co-Founder and Vice President, Strategic Initiatives, of impact.com. Join him as he discusses the current affiliate marketing industry with Lee-Ann in Part 1 of their conversation, as there were simply too many insights to keep to just one episode. Listen to find out more about: • What makes a brand stand out with affiliate marketing? • The lau...
It’s A Wrap! Highlights & Insights From This Season's Guests
July 27, 2023 03:00 - 57 minutes - 39.5 MBAs we wrap up the final episode of the season, we’re taking a look back at all the best insights shared throughout the Affiliate Marketing podcast. We have presidents and CEOs sharing what they think of the affiliate marketing industry, covering everything from new tech, to new strategies, to new perspectives. Listen in to hear all of our favourite insights from season 12, and be sure to tune in to season 13 for more. Listen to find out more about: • Jim Banks on the biggest change in the...
Exploring Vietnam: Affiliate Marketing In Asia
July 20, 2023 03:00 - 33 minutes - 22.7 MBOur final guests on the Affiliate Marketing Podcast give you a two-for-one deal! Lee-Ann is joined by Sergey Yarovoy and Yana Ivanova from Exness Affiliates. Their unique insight will take us around the world to Vietnam, where an ignored market is emerging. Listen to find out more about: The importance of businesses resourcing their affiliate teams Integrating people from different departments and markets into a cohesive team Key segments of this podcast and where you can tune into go di...
SEO & Affiliate Marketing - What’s Not To Love?
July 13, 2023 03:00 - 42 minutes - 29 MBLee-Ann is back with another episode of the Affiliate Marketing Podcast. This week, she’s talking all things affiliate marketing with the Adam Riemer Marketing president, Adam Riemer. Adam has more than 20 years’ experience in the affiliate marketing industry and is an award-winning digital marketing strategist. He’s discussing some of the most common pitfalls of an affiliate marketing program. Listen to find out more about: · Skipping the manager phase in affiliate marketing · The import...
Does Your Affiliate Tracking Stack Up?
July 06, 2023 05:00 - 37 minutes - 25.5 MBThis week, Lee-Ann is joined on the Affiliate Marketing Podcast by Assaf Dor, CEO and founder of Cellxpert. Cellxpert is an affiliate marketing company that has a reputation for using technological advances to great effect in affiliate marketing. He’s got some good ideas on tracking the progress in your affiliate marketing program. Listen to find out more about: · What percentage of the iGaming market really is affiliate marketing? · Trust and transparency in the affiliate marketing indus...
Returning To Work And Juggling Affiliate Program Management
June 29, 2023 06:00 - 37 minutes - 25.7 MBIt seems like every workplace has a conversation going about working from home right now, and the affiliate marketing industry is no different. Lee-Ann is discussing this sudden lifestyle change with Webgains’ managing director, Alona Malinovska. Alona prides herself on leading a “nurturing, innovative and creative culture”, and a better work-life balance is clearly at the centre of that conversation. Listen to find out more about: Is flexible working enough to support employees? Disrupti...
SERP Wars - How Mainstream Media Is Gatecrashing iGaming
June 22, 2023 05:00 - 44 minutes - 30.6 MBThis week, Lee-Ann will be discussing all things SERPs, or Search Engine Results Pages, with Zangoose Digital CEO and founder, Julia Logan. Julia has been working as an SEO consultant, in some capacity, since 2000. Whether it’s in-house at Zangoose Digital, or as a freelancer, she has special insight into the inner mysteries of SERPs. Listen to find out more about: How can publishers in iGaming become more tactical in their marketing AI’s effect on SERPs and Google Key segments: [10:00]...
Blockchain And Tracking In Affiliate Marketing
June 15, 2023 03:00 - 33 minutes - 22.8 MBJoin Lee-Ann and her guest, Leandro Schlottchauer, co-founder and CEO of FUUL as they discuss FUUL’s place in the industry as a blockchain service provider and the effect of blockchain on the affiliate marketing industry. Leandro is sharing insights gathered from years of founding various projects, including BullMetrix and Trocafone, and is ready to put the blockchain into terms that even the most tech-phobic of us can handle. Listen to find out more about: • What does blockchain mean for...
Scaling And Compliance In The Affiliate Marketing Industry
June 08, 2023 03:00 - 33 minutes - 23.2 MBLee-Ann is joined this week by IntegriShield president, Gayla Huber. On this week’s podcast, they both discuss concepts like: lead generation, data analytics and keeping your affiliate marketing program compliant. With over 20 years of experience in advising clients on everything from compliance to brand management, Gayla offers an informed eye to the affiliate marketing industry, focusing on that aspect that isn’t so fun or shiny and that business owners would really rather forget: regulat...
Affiliate Marketing Then To Now
June 01, 2023 06:00 - 39 minutes - 27.4 MBThis week Lee-Ann is consulting “the OG in affiliate marketing”, Spades Media CEO, Jim Banks. Having been in the industry for over 20 years, Jim is offering his unique experience and insights into the history of affiliate marketing. Specialising, nowadays, in helping Shopify businesses grow, Jim is well entrenched in the affiliate marketing world. Listen in for all his insights on the industry. Listen to find out more about: The effect of nurturing affiliate relationships The past of the...
How Data Science Drives Ecommerce And Affiliate Marketing
May 25, 2023 03:00 - 33 minutes - 23.3 MBSeason 12 of the Affiliate Marketing Podcast is back with Episode 2! On this week’s episode, Lee-Ann sat down with the Head of Practice for Digital Transformation, eCommerce, and Strategy at Nimble Gravity, Matt Ranta. Nimble Gravity is a consultancy company that specialises in data science, digital strategy, and ecommerce. Listen to this week’s episode to hear Lee-Ann and Matt discuss how data science is driving the ecommerce and affiliate marketing industries. If you’re looking for more...
Retail Programs: Winning In A Volatile Market
May 18, 2023 03:00 - 26 minutes - 18.2 MBWe’re back for the 12th season of the Affiliate Marketing Podcast! Lee-Ann kicks off the new season with a discussion with the CEO and co-founder of Increasingly, Sri Sharma. The retail intelligence company has aided lots of big names, like Sephora and Samsung in growing revenue, so Sri is full of insights to share in big brand business. Listen in to this week’s Affiliate Marketing Podcast for takes on eCommerce, AI, and getting through this recession. Listen to find out more about: Backgr...