Ep. 12 - The Netflix-ification of Manufacturing Business Models, with Robbie Kellman Baxter
AEM Thinking Forward Podcast—Advancing the Equipment Manufacturing Industry
English - November 28, 2018 10:00 - 31 minutes - ★★★★★ - 5 ratingsBusiness Technology 3dprinting aem agriculture iot technology additivemanufacturing bestpractices bigdata construction disruptive Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
The "Membership Economy" is a hot topic among business leaders, and Robbie Kellman Baxter literally wrote the book on it. In this episode, she explains how heavy equipment manufacturers can use “forever promises” like Netflix does to move from an ownership business model to a membership model. That can mean new sources of revenue, ongoing customer relationships and constant feedback.
Read more about the membership economy, and subscribe to the AEM Industry Advisor for regular updates in your email about industry news and insights.
Music by Little Glass Men / CC BY 4.0
The "Membership Economy" is a hot topic among business leaders, and Robbie Kellman Baxter literally wrote the book on it. In this episode, she explains how heavy equipment manufacturers can use “forever promises” like Netflix does to move from an ownership business model to a membership model. That can mean new sources of revenue, ongoing customer relationships and constant feedback.
Read more about the membership economy, and subscribe to the AEM Industry Advisor for regular updates in your email about industry news and insights.