AEC Marketing for Principals
73 episodes - English - Latest episode: about 2 months ago - ★★★★★ - 14 ratingsAEC Marketing for Principals is brought to you by Judy Sparks and Katie Cash of Smartegies LLC. Katie and Judy are expert marketers in the AEC industry and built environment. They guide AEC Principals toward building stronger brands, implementing effective communications, and developing winning strategies and proposals.Over the course of this series, you'll hear smart advice, practical strategies, new marketing techniques, and diverse guests with a range of specialties and experience. The goal is to help you do more than just survive in today’s aggressive environment: you’ll be able to learn and thrive through relevant, timely, and informative conversations.
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Episodes
SmartWIN24 Speaker Spotlight: Brad Ewing - Building Relationships for Successful AEC Project Pursuits
February 26, 2024 11:00 - 9 minutes - 8.07 MBKatie sits down with Associate Principal and Regional Practice Leader, Brad Ewing, AIA, NCARB, LEED AP, from NELSON Worldwide. Brad talks about one of the unexpected skills that architects need to master–sales. He emphasizes the importance of being adaptable and flexible for career progression in the AEC sector. Brad also offers invaluable advice on preparing for procurement season, focusing on understanding client goals and fostering robust client relationships. Connect with Brad Ewing, A...
SmartWIN24 Speaker Spotlight: Tiffany Konenkamp - AEC Branding and Mergers
February 23, 2024 11:00 - 16 minutes - 13.9 MBDo you feel lost in the sea of mergers and acquisitions? Katie is talking with Tiffany Konenkamp, CPSM, from Century Fire, about branding and M&A in the AEC sector. Tiffany discusses the nuances of acquiring smaller firms, focusing on the need to balance respect for the acquired company's brand while transitioning to the Century Fire identity. She emphasizes the critical nature of value alignment and the importance of effective communication during the rebranding phase, providing actionab...
SmartWIN24 Speaker Spotlight: Mike Macon - Strategies for Pursuing Large-Scale Projects
February 22, 2024 11:00 - 16 minutes - 13.9 MBKatie is back with Balfour Beatty's Senior Vice President, Mike Macon, discussing the construction giant's brand strategy and competitive positioning. Mike details the company's approach to winning large public sector projects, emphasizing the necessity of aligning with client expectations, the pivotal role of communications, and the importance of detailed preparation for client presentations. They dive into the dynamics of project pursuit, stressing vulnerability and feedback's role in na...
SmartWIN24 Speaker Spotlight: Greg C. Hart - Navigating AEC Industry Data Dynamics
February 21, 2024 11:00 - 10 minutes - 9.67 MBKatie continues her SmartWIN24 speaker spotlight series with Greg C. Hart. - President of PSMJ. He discusses the critical need for a deep understanding of the nuanced challenges and opportunities that the AEC sector faces, particularly considering the varied effects of macroeconomic trends. By drilling down on the data, he’s able to share insights about the strategic use of data and proposal activity as key indicators for planning and decision-making processes. He outlines PSMJ's role in e...
SmartWIN24 Speaker Spotlight: Megan Gregory - Leveraging Paid Media to Build Know, Like and Trust Factors
February 20, 2024 11:00 - 14 minutes - 11.7 MBThe challenges businesses encounter in generating pipeline and revenue have changed. SmartWIN24 speaker and Smartegies Alliance Partner Megan Gregory joins the podcast. With two decades of sales and marketing expertise, Megan offers insights into contemporary marketing strategies. Specifically targeting AEC firms, she discusses the importance of understanding your audience, pinpointing their issues, and deploying a continuous marketing engine powered by paid media. The conversation sheds lig...
SmartWIN24 Speaker Spotlight: Greg Johnson - Enabling Your Growth Sherpas
February 19, 2024 11:00 - 11 minutes - 10.4 MBAre you enabling the people at your firm to help you grow? Katie welcomes Greg Johnson, PE, a Partner at the distinguished MEP engineering firm Newcomb and Boyd, to the podcast. Greg discusses investments in marketing and business development resources, emphasizing the role of networking and knowledge exchange at events like SmartWIN24. He emphasizes the importance of close-knit networking and open dialogue among industry peers, aiming to learn from their experiences and insights into innova...
SmartWIN24 Speaker Spotlight: Brooke Lewis - Leveraging Mergers and Acquisitions to Build Your AEC Brand
February 16, 2024 11:00 - 10 minutes - 8.75 MBBrooke Lewis, CPSM, Associate Director of Marketing for Stratus Team, LLC, sits down with Katie on today’s episode. Lewis oversees marketing across all firm locations and discusses her first-hand experience with M&A, the challenges of building a marketing team and brand from scratch and adapting to technology's fast pace in the AEC industry. Limited spots remain for our upcoming SmartWIN24! This must-attend event is where AEC Firm Principals, Owners, and Marketing Executives come together ...
SmartWIN24 Speaker Spotlight: Jeff Kinsler - Navigating the Media Multiverse in the AEC Industry
February 15, 2024 11:00 - 8 minutes - 7.59 MBJeff Kinsler, Senior Account Executive and Media Consultant for OUTFRONT Media joins the conversation today. Kinsler outlines OUTFRONT's operations, highlighting its commitment to leveraging creative design for business growth. He delves into the evolution of out-of-home advertising, including the integration of digital capabilities and geofencing for more targeted, personalized campaigns. Limited spots remain for our upcoming SmartWIN24! This must-attend event is where AEC Firm Principals,...
SmartWIN24 Speaker Spotlight: Katie Harris - Communications Strategies for AEC M&A Success
February 14, 2024 11:00 - 15 minutes - 12.6 MBHost Katie Cash chats with Smartegies Alliance Partner, Katie Harris. In this episode, Katie provides growth strategy insights for design, engineering, and development firms. She highlights the evolving marketing role in the AEC industry, focusing on the vital need for effective internal and external communications for business growth. She also discusses marketing, business development, and communication teams' crucial contributions to mergers and acquisitions (M&A) success. Limited spots ...
SmartWIN24 Speaker Spotlight: Beth Ament - Diversifying the Tools in Your AEC Toolbox
February 13, 2024 11:00 - 9 minutes - 8.43 MBHost Katie Cash sits down with Beth Ament - Associate Vice President, Senior Manager of Communications and Marketing at Epsten Group, a Salas O’Brien company. Together, they reflect on the evolution of business development and marketing within the AEC industry. They discuss the importance of knowing your intended audience and the effectiveness of diversifying marketing approaches, from direct interactions to digital platforms. Limited spots remain for our upcoming SmartWIN24! This must-att...
SmartWIN24 Speaker Spotlight: Joe Walker – Building Big Brands with Small Firms
February 12, 2024 15:00 - 13 minutes - 11.1 MBKatie continues her speaker spotlight series with Joe Walker, the Founding Principal of Walker Architects and host of the "Design For An Agile World” podcast. The discussion centers on the firm's agile design approach, particularly in sectors like higher education, advanced manufacturing, and healthcare. He shares insights into leveraging innovative marketing tools to articulate the firm's narrative and establish a distinctive brand identity. The conversation also explores Joe’s involvemen...
SmartWIN24 Insights: Secrets of AEC Brand Positioning
February 09, 2024 19:00 - 32 minutes - 26.2 MBThere are several things to consider when you are creating your brand and trying to differentiate it from others in the design and construction industry. Katie and Judy engage in a discussion about the challenges of crafting a positioning statement, particularly for multidisciplinary firms and smaller subsidiaries within larger brands. They provide practical insights and tips for developing compelling positioning statements that resonate with the target audience and set businesses apart from...
SmartWIN24 Speaker Spotlight: Eric Anest – Strategies for Successful M&A for AEC Firms
February 06, 2024 11:00 - 11 minutes - 9.84 MBHost Katie Cash sits down with Eric Anest, Senior VP of Marketing and Communications at Salas O'Brien, to discuss the integral role of marketing and effective communication in Mergers and Acquisitions (M&A) in the AEC industry. Eric shares insights from Salas O'Brien's 30+ mergers that grew the company from 300 to over 2,500 employees. They discuss the importance of strategic communication for successful integration and talent retention post-merger. Eric also highlights Salas O'Brien's col...
SmartWIN24 Speaker Spotlight: Mike Hoffman on the Application of Digital Marketing for AEC Firms
January 24, 2024 14:00 - 12 minutes - 11.2 MBThis SmartWIN24 speaker spotlight features Mike Hoffman, i-Heart Media's Director of Brand Partnerships. He sits down with Katie Cash to talk about radio advertising's effectiveness for B2B companies, with a focus on the AEC industry. Mike shares his insights and emphasizes the importance of using data and targeted advertising for specific audiences. Join Mike at SmartWIN24 for his panel "Navigating the Media Multiverse: A 101 Guide to Media Buying in the AEC Industry," where he'll offer...
SmartWIN24 Speaker Spotlight: AEC Marketing Advancements with Scott Steiding
December 20, 2023 14:00 - 19 minutes - 15.9 MBWe’re kicking off a special series of episodes to introduce our brilliant lineup of SmartWIN24 speakers! We’re excited for you to get the opportunity to hear from each one of them and see what we have in store for our annual conference happening February 28-29, at the Commerce Club in Atlanta, GA. Industry expert and Smartegies Alliance Partner, Scott Steiding, is the first to join host, Katie Cash, to talk about the future of AEC marketing, his past experience at SmartWIN, and why this is...
Redefining AEC Marketing: Insights from HOK’s Sarah Keane
November 21, 2023 15:00 - 50 minutes - 69.1 MBIn this brand new episode of AEC Marketing for Principals, we are joined by Sarah Keane, Marketing Principal for HOK. We have an in-depth conversation about the evolution of AEC marketing and explore her dynamic career as a younger Principal in the AEC industry. We discuss the role of Marketing Principals in aligning internal and external stakeholders, the importance of integrating marketing throughout the customer journey, and Sarah reflects on her experience at SmartWIN and the value of...
Surefire Ways to Use AI and CRMs In AEC Marketing with Frank Lazaro
September 14, 2023 12:00 - 31 minutes - 24.1 MBNo matter how you feel about it, advances in technology are like a snowball rolling downhill. You can’t stop it, but you can leverage its power! In today’s episode, Katie talks with Frank Lazaro, Sobo’s Chief Marketing Officer, and a seasoned expert in AEC sales, marketing, and technology. Frank shares his perspective on how AI can revolutionize current marketing strategies by enabling highly targeted campaigns, streamlining business processes, and enhancing the customer journey through a...
The Future of AEC Marketing: Embracing Innovation and Adapting to Change
August 23, 2023 10:00 - 42 minutes - 39.1 MBWelcome to another episode of AEC Marketing for Principals! Hosts Katie and Judy are excited to have Greg Hart from PSMJ as their special guest. He’s joining them for an in-depth exploration of the ever-evolving landscape of marketing and business development in the architecture, engineering, and construction industry. They kick off this podcast with just a round table chat on the debate of remote work. Which in turn, starts the conversation about the intersection between HR and marketing....
Creating Data-Driven Client Experiences with Ryan Suydam
June 28, 2023 11:00 - 36 minutes - 33 MBHost, Katie Cash, welcomes Ryan Suydam from Client Savvy in this brand-new episode of AEC Marketing for Principals. Katie and Ryan take you on a journey to explore the power of data and the importance of empathy in modern business relationships. They also discuss the six most important words to use when analyzing challenging client feedback and offer valuable insights on how your business can transition from process-oriented to relationship-oriented while increasing your share of wallet an...
Navigating Change in the Construction Industry with Billy McElroy
May 25, 2023 10:00 - 49 minutes - 67.6 MBIn this episode, Katie and Judy welcome construction industry veteran Billy McElroy. As Co-Founder of Shell McElroy Construction Company, Billy has amassed 33 years of experience ranging from high-rise towers to mixed-use developments. He shares his experience and insights on the changing construction industry and the importance of focusing on the field, communication skills, relationships, honesty, and hard work. Billy also discusses the key to Shell McElroy’s success, emphasizing the fir...
50 and Fabulous: Tales of an AEC Truthteller
March 30, 2023 12:00 - 40 minutes - 36.4 MBJoin us for a very special episode as we celebrate hitting two milestone numbers -- our 50th episode and Judy Sparks' 50th birthday! In this episode, Katie and Judy reflect on how far the industry has come, and thank you, the amazing listener, who has supported the podcast along the way. As a veteran marketer and CEO of Smartegies, Judy shares her biggest lesson learned, which involves accepting the AEC industry's resistance to marketing and finding ways to help engineers and architects...
Inspiring Leadership with Dr. Crawford Loritts
March 01, 2023 11:00 - 32 minutes - 45.2 MBWhen a company has a strong and authentic character, it can create a sense of trust and loyalty among consumers. In this episode, host Katie Cash is joined by guests Dr. Crawford Lorrits and Smartegies CEO Judy Sparks to discuss the importance of company culture, effective leadership, policies, Diversity, Empowerment, and Inclusion (DEI), and the workforce of the future. Dr. Loritts is a nationally renowned pastor, motivational speaker, and author. He has served on the Chick-fil-A board and...
Shifting Gears: 6 Key Drivers for Growth in the Design and Construction Space
February 22, 2023 11:00 - 39 minutes - 54.6 MBEpisode 48 marks the start of season 5 of the AEC Marketing for Principals Podcast. This season is themed “Shifting Gears”. We will be interviewing exciting and impactful new guests on various topics related to the A/E/C industry as well as other industries. In this episode, Katie Cash and Judy Sparks discuss the new season in more detail and talk about various topics including how to go to market in a new era, diversification in the industry, and six scalable strategies that can be used i...
Importance of Sales in Design & Construction
November 16, 2022 10:00 - 38 minutes - 53 MBIn this episode, Katie Cash talks to Mark Wainwright and brings up the dreaded “S” word. SALES in design and construction. Mark is a marketing and sales professional with 25 years of experience, the majority spent building and growing professional services firms. He coaches individuals, develops sales processes, manages pipelines, and when appropriate, implements CRM systems. The discussion covers what you need to know from a sales perspective in firms and why it is important to focus on ...
The Business Side of Architecture with Ennis Parker
November 09, 2022 10:00 - 41 minutes - 57.1 MBIn this episode, Judy Sparks and Katie Cash chat with Ennis Parker. Ennis Parker is a Professor of Practice at Georgia Tech and a Principal at Parker|Bailey Advisors. He brings more than 52 years of experience managing large complex projects and has directed the design and construction efforts for more than $2 billion in public sector capital projects, nearly half of which have been completed for colleges and universities. In addition, he is extensively knowledgeable in all forms of project...
Marketing to the Mind with Matt Handal
November 02, 2022 09:00 - 36 minutes - 24.9 MBAn out-of-the-box thinker, Matt’s passion is doing what others assume can’t be done. He is an aggressive marketer who has helped construction, engineering, architectural, and real estate consulting firms realize tens of millions in fees from projects ranging from $500K to $2B. He has been quoted in Engineering News-Record, written about in Zweig White’s Marketing NOW, is an award-winning speaker, and hosts HelpEverybodyEveryday.com, a blog authored by some of the brightest minds in the ma...
Mercedes-Benz Stadium: A Look Back at the Journey
October 26, 2022 09:00 - 30 minutes - 42.5 MBBill Johnson, Senior Vice President and Design Principal for HOK Sports and Recreation and Entertainment Practice, discusses the design of the Mercedes-Benz Stadium in Atlanta. He describes how his team found out about the project and how they won the design competition. He talks about the challenges of designing such a large and complex facility, and how the stadium has become an icon in Atlanta. His creative and innovative approach ultimately won them the project. The architect leading ...
Bridging the Equity Gap with Industry Legend Bill Stanley
June 22, 2022 13:00 - 31 minutes - 21.5 MBOn this episode of AEC Marketing for Principals, our host Katie Cash is joined by industry legend and Founding Principal of Stanley Love-Stanley PC, Bill Stanley, and Executive Vice President of Smartegies, Donya Edler. Together, they discuss the importance of bridging the equity gap in the AEC to build diverse and inclusive communities.
Closing The DEI Gap
June 08, 2022 13:00 - 21 minutes - 15 MBOn this episode of AEC Marketing for Principals, our host Katie Cash is joined by Executive Vice President of Smartegies, Donya Edler, to discuss why Diversity, Equity and Inclusion (DEI) is a growth strategy, not a policy. In this discussion, Edler breaks down how the AEC industry is using DEI to drive growth and strategic initiatives across their firms. You will learn how DEI drives growth through: Improved innovation Increased teamwork & productivity Greater access to talent & improved...
Bridging the Gap: How the Employee Experience Shapes Client Experiences
May 25, 2022 13:00 - 1 hour - 45.5 MBOn this episode of AEC Marketing for Principals, our host Katie Cash is joined by Senior Vice President of HITT Contracting, Ashley Campbell, and Smartegies CEO, Judy Sparks, to discuss the importance of bridging the gap between the employee and client experience. Campbell, a 16-year AEC veteran, breaks down the key factors to implementing a strong employee experience strategy that defines your brands and culture and sets firms apart from the rest. What you will learn: How to navigate t...
Navigating the Gaps
April 12, 2022 03:00 - 29 minutes - 20.2 MBSeason Four of “AEC Marketing for Principals” has been thoughtfully programmed to focus on the “gaps” in the AEC industry. Over the course of the season, show host Katie Cash and her team of subject matter experts from Smartegies interview industry legends, leaders, and up-and-coming learners who share their stories, lessons learned, and practical advice for today's Marketing Principals and tomorrow’s leaders. In this episode, our host Katie Cash is joined by her partner in strategy, Smarte...
How Data and Technology Can Drive Revenue and What Your Firm Should be Doing to Take Advantage
October 05, 2021 22:00 - 35 minutes - 24.6 MBThe AEC industry is becoming more and more reliant on technology. From project tracking to timekeeping to accounting, everything is going digital. Cloud-based technology allows firms to stay up-to-date and on track, anywhere in the world. On this episode of AEC Marketing for Principals podcast, host Katie Cash is joined by Lindsay Diven, a full-time consultant with Full Sail Partners and a Deltek CRM expert, to discuss how utilizing technology in a strategic way can give firms a competiti...
Diversity & Inclusion Programs: How to Do Them Right
September 08, 2021 09:00 - 33 minutes - 23 MBThe conversations surrounding diversity and inclusion are not absent from the design and construction industry, and in fact, have been commonplace for quite some time. On this episode of AEC Marketing for Principals, host Katie Cash is joined by co-host Donya Edler and guest Jim Beall, Chairman and CEO of Collaborative Work Environment, to discuss the Diversity Consortium and how it can help AEC clients who seek to improve their diversity inclusion, empower minority companies to compete more...
Diversity & Inclusion Programs: How to Do Them Right
September 08, 2021 09:00 - 33 minutes - 23 MBThe conversations surrounding diversity and inclusion are not absent from the design and construction industry, and in fact, have been commonplace for quite some time. On this episode of AEC Marketing for Principals, host Katie Cash is joined by co-host Donya Edler and guest Jim Beall, Chairman and CEO of Collaborative Work Environment, to discuss the Diversity Consortium and how it can help AEC clients who seek to improve their diversity inclusion, empower minority companies to compete more...
Howard Wertheimer Explains it All: 2022 Planning, Winning Top Talent, Hybrid Work Environments, and Diversity and Inclusion.
August 18, 2021 05:00 - 35 minutes - 24.7 MBOn this episode of AEC Marketing for Principals, hosts Judy Sparks and Katie Cash are joined by Howard Wertheimer to discuss budgeting for 2022, the talent war, minority firm inclusion, and the rise in M&A’s within the AEC industry. Wertheimer, former EVP and COO of the Piedmont Park Conservancy, started his career as an architect where he was Principal at Lord Aeck Sargent. He served as the AVP for capital planning and space management at the Georgia Institute of Technology. With nearly 4...
Know Your Value: Empowering Seller-Doers, Driving Profitability, and Having Tough Conversations
August 04, 2021 09:00 - 43 minutes - 29.6 MBThe quality of our life is in direct relationship to the number of difficult conversations that we’re willing to have. Sometimes letting go of a client is a necessary step towards driving revenue, profitability, and employee satisfaction. On this episode of AEC Marketing for Principals, hosts Judy Sparks and Katie Cash are joined by Bill Hinsley from PSMJ to discuss the value equation, when to raise your costs, and the importance of sales training. As an established AEC consultant and speak...
Everything’s a Negotiation: How Effective Communication Drives Revenue
July 07, 2021 04:00 - 51 minutes - 35.3 MBOn this episode of AEC Marketing for Principals, hosts Judy Sparks and Katie Cash are joined by Dan Oblinger and Allan Tsang of Oblinger and Tsang to discuss the power of negotiation, associative listening, and the different types of empathy. The duo emphasizes the distinct relationship between marketing and negotiation and why it’s important for a firm internally and externally. What you’ll learn about in this episode: ‘Seven Deadly Sins’ of communication The negative side of “Associativ...
The AEC Revenue Driver
June 09, 2021 05:00 - 17 minutes - 12.3 MBSeason 3 of AEC Marketing for Principals Podcast is all about the revenue driver. Hosts Judy Sparks and Katie Cash discuss changes to the marketing and business landscape in the world of AEC and the changes firms adapted to continue to drive revenue. This season, our episodes will focus on tactics and skills you can use moving forward. What You Will Learn The theme of Driving Revenues The Impact of 2020 on AEC Marketing How AEC firms have adapted to virtual marketing How to fix it w...
Episode 34: Season 2 Wrap-Up, with Katie Cash
December 16, 2020 09:00 - 10 minutes - 7.6 MBWhat you’ll learn in this episode: Key takeaways from season 2 of AEC Marketing for Principals Pivoting from traditional to digital marketing Best practices for virtual interviews 2021 marketing and budget planning Marvin Woodward discusses GSFIC’s changing procurement process Evelina Roseman’s perspective on COVID’s economic impact Jake Stefan’s insight on the emerging trends in the industrial industry Paul Springthorpe’s approach to building successful corporate relationships Joe ...
Episode 33: The K-12 Market Outlook: Technology, Procurement, and COVID’s Impact with Jere Smith, Director of Capital Improvements for Atlanta Public Schools
December 09, 2020 09:00 - 26 minutes - 17.9 MBClick Here for the Full Transcript View the Smart Notes for this Episode The K-12 market has seen a lot of change this year. School closures have caused students and teachers to adapt a virtual lifestyle and capital improvement projects to be put on hold. On the flip side, without students and faculty occupying schools, it has allowed the construction process to become more streamlined. Some projects are now projected to finish ahead of schedule. On this episode of AEC Marketing for Princ...
Episode 32: What Owners Look For in AEC Partners, with Katie Leonard of Wellstar Health System
October 28, 2020 13:00 - 40 minutes - 27.6 MBIt’s no secret the healthcare market has been impacted heavily by COVID-19. From virtual patient care and equipment shortages to freezing capital construction projects, healthcare systems have had to pivot tremendously. So what does capital spend look like in the future? How can AEC firms be a good partner for healthcare systems? On this episode of AEC Marketing for Principals, hosts Judy Sparks and Katie Cash are joined by Katie Leonard, Vice President of Real Estate and Facilities Departm...
Episode 31: 2021 Planning and Budgeting: What AEC Firms Should Include in their Sales & Marketing Plans Next Year
October 14, 2020 08:00 - 33 minutes - 22.8 MBAs we approach 2021, it’s time to start thinking about annual marketing budgets and where to allocate funds moving into the new year. For the AEC industry, tradeshows, client events, and conferences are common line items up for discussion during budget planning, but COVID through a wrench in those plans for 2020, causing many firms to pivot and embrace other tactics like digital marketing. So what pre-pandemic marketing, sales, and business development tactics stay or go in 2021, and what po...
Episode 30: Selling Trust and Building Relationships, with Joe Mynhier, Author of, The Introverted Hunter
September 02, 2020 08:00 - 39 minutes - 27.2 MB“You can’t be good at sales if you’re an introvert!” In the AEC industry, there are preconceived notions of who can and can’t sell. But what is the key to becoming super at sales? As an introvert with a successful 30-year architecture career, Joe Mynhier knows what it takes to become a top seller-doer, against all odds. On this episode of AEC Marketing for Principals, hosts Judy Sparks and Katie Cash are joined by Mynhier to discuss his new book, The Introverted Hunter: An Introvert’s Field...
Episode 29: How to Build Successful Corporate Relationships, with Paul Springthorpe of Ryan Companies US, Inc.
August 19, 2020 08:00 - 49 minutes - 33.9 MBRyan Companies US, Inc. is a national leader in commercial real estate. With over 80 years in business, Ryan Companies has adopted new strategies internally and externally to become a better partner for their clients, which include Amazon, Kroger, Target, and John Deer, to name a few. Ryan Companies serves many different markets offering a wide variety of services, so how has COVID-19 impacted their business, and what new market trends are they seeing? On this episode of AEC Marketing for P...
Episode 28: Living in the Liminal Space: State of Industrial Development, with Jake Stefan of ARCO Design/Build - BTS, Inc.
August 05, 2020 08:00 - 32 minutes - 22.4 MBARCO Design/Build (ARCO), named the 7th largest design-build firm by ENR, is a national leader in industrial construction. As such, ARCO has seen many changes and emerging trends throughout industrial development. In recent months the world has been rocked with shortages across many markets from respiratory systems to masks and even toilet paper. It’s clear COVID-19 has impacted distribution and manufacturing, so how are firms like ARCO adapting? On this episode of AEC Marketing for Princip...
Episode 27: Living in the Liminal Space: Economic Impact of COVID-19, with Evelina Roseman
July 01, 2020 08:00 - 43 minutes - 30 MBOn this episode of AEC Marketing for Principals, hosts Judy Sparks and Katie Cash are joined by Chief Economist Evelina Roseman to talk about the economic impact of COVID-19 and living in this time of transition. Roseman is an economic thought leader with demonstrated successes in global business planning, innovation, and B2B/B2C program management. She serves corporate and small business executives by applying the long view of economic perspectives and data-driven insights for efficient glo...
Episode 26: The Importance of Communication During a Social Movement, with Katie Cash and Donya Edler
June 19, 2020 08:00 - 23 minutes - 16 MBOn this special episode of AEC Marketing for Principals, host Katie Cash is joined by Smartegies Executive Vice President, Donya Edler, to talk about the importance of corporate communication during a social movement. 2020 has brought a lot of uncertainty and unrest, so how should firms address these topics the right way and what can we do to evoke change throughout the AEC industry? During the episode, Katie and Donya provide examples of what AEC firms are doing to address diversity and in...
Episode 26: The Importance of Communication During a Social Movement, with Katie Cash and Donya Edle
June 19, 2020 08:00 - 23 minutes - 31.8 MBOn this special episode of AEC Marketing for Principals, host Katie Cash is joined by Smartegies Executive Vice President, Donya Edler, to talk about the importance of corporate communication during a social movement. 2020 has brought a lot of uncertainty and unrest, so how should firms address these topics the right way and what can we do to evoke change throughout the AEC industry? During the episode, Katie and Donya provide examples of what AEC firms are doing to address diversity and i...
Episode 25: Living in the Liminal Space: New Procurement Processes, with Marvin Woodward
June 03, 2020 08:00 - 36 minutes - 25.3 MBView the Smart Notes for this Episode Kicking off season 2 of AEC Marketing for Principals, Marvin Woodward, the Deputy Director for the Georgia State Financing and Investment Commission, joins hosts Judy Sparks and Katie Cash to discuss how GSFIC is shifting their procurement process. The state of Georgia is actively living in the liminal space in the wake of COVID-19. The agency has adopted remote work procedures, shifted its procurement process, opting for virtual interviews to keep pro...
Episode 24: Don’t Lose it in the [Virtual] Interview: Best Practices for AEC Virtual Interviews, with Katie Cash
May 21, 2020 08:00 - 9 minutes - 6.4 MBDuring this special AEC Marketing for Principals episode, host Katie Cash discusses how AEC firms can pivot their interview presentations to the virtual world. Public and private owners are continuing to leverage technology and transition their procurement process to online virtual experiences. So, how can shortlisted AEC firms inform, influence, and entertain the selection committee virtually and secure their next project win? This episode is an excerpt from a webinar Smartegies recently h...