Hannah Baker Goodin

Slide on those cowboys boots and “get in the mood” for some Texas glam, as we spin our spurs with Hannah Baker Goodin, Director of Branding for Oak View Group's Moody Center in Austin, Texas. With a reputation of some of the best guest, artist, and tour experiences in the country, Hannah walks us through the unique structure of having a branding department and the emphasis and payoff they have seen from putting so much focus on that side. We get into the [tumble]weeds and walk through their process from when a show is booked to through the show day and how her and her team balance and prioritize events, research extensively, and put a lot of thought into creating memorable moments at each show. Learn about Moody Center’s artist experience and gifting letter, which is sent to tours to set expectations and make sure all are aware of the full rollout the venue will be offering. Learn about some of their most memorable guest experience setups – from a shipping container transformed into an album-inspired photo activation for Harry Styles's residency to a custom VW bug for people to pose with at the Jonas Brothers concert. Hannah also tells us about success they’ve had with crew gifting, and how important it is to show appreciation for them, which sometimes means more to artists than a gift. We also talk about unique artist gifts that blew artists away (like one leading to a handwritten note from The Boss) and others that fell flat but served as great learning experiences. Enjoy this fun, creativity-inspiring episode that’s packed full of great tips, career advice, and Tulsa-meets-Texas charm.

Hannah Baker Goodin: Facebook | Instagram | LinkedIn
Moody Center: Facebook | Twitter/X | Instagram

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ADVENTURES IN VENUELAND

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Meet our team:

Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & Mixing

Have a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.