Sarah McLachlan's PSA: Angels, cats & dogs

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English - August 17, 2017 01:40 - 20 minutes - 28.1 MB - ★★★★★ - 30 ratings
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It changed the use and capacity of a Public Service Announcement (PSA). Tune in to hear host Cynthia Bemis Abrams explore wow the ASPCA landed famed-Canadian feminist singer/songwriter Sarah McLachlan and her hit, Angel.

Cynthia details the record-setting amount raised by the PSA effort and explores the tactics that raised visibility, yet invited discord.