Embracing the Chaos with Krystina Dubrule of Du North Designs-EP033

There is much societal pressure on women to be everything to everyone – the perfect mother, the perfect wife, and the perfect business owner. And many female entrepreneurs profess to have struck that perfect balance between self-care and running a business. But today’s guest is here to share her struggle with the chaos that is her life and assure you that it’s okay not to be perfect.

 

Krystina Dubrule is the CEO and Founder of Du North Designs, Ltd., a family-oriented fashion and apparel business based in McLennan, Alberta. A social worker by trade, Krystina was laid off just before returning from maternity leave after having her third child. Inspired to start her own business, she began crafting hand-sewn clothing and tutus at her kitchen table and then offering her designs at a local market, but quickly realized that this wasn’t a feasible business plan with three small children in the house. Plan B was to place a wholesale order and host home parties with friends and family, and soon she was getting requests from people she didn’t know – as far as 300km away!

 

Under Krystina’s guidance, Du North has grown into a network of 3,000-plus distributors in the US and Canada, and the company garners over $1M in sales annually. Balancing the needs of her family with the demands of an online business is a test of her abilities, but Krystina has learned to embrace the chaos and incorporate laughter and fun into the life she has built. Listen in as she shares her strategy for picking the right battles, the truth about work-life balance, and how to make hiring decisions when it’s time to reach out for help.

 

Key Takeaways

Krystina’s keys to juggling family and business

Let some things go Think long-term by asking, “What are my kids going to remember?” Be okay with having a happy family Don’t ask too much of yourself

 

Why it’s important to be honest about the challenge of balancing self-care and business

Demonstrates that it’s okay not to be perfect People won’t like your brand any less Painting an unrealistic picture may discourage others

 

Krystina’s tip for staying organized

Reach out for help on tasks that are not your strength Hire staff to share the journey with you

 

Krystina’s hiring guidelines

Hire for personality rather than skill Hire slowly, but fire quickly It’s easier to teach tasks than culture Consider whether employee aligns with your mission

 

Connect with Krystina Dubrule

Du North Designs Website

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