A Personal Connection, With Muse

Family-run womenswear brand Muse demonstrates how ambition, conscious values and a personal touch can draw unexpected paths to building a fashion company. Founder, Christine Kourim is a natural self-starter and a life-long creator of fashion. When she attempted to sell her high-quality garments at a Melbourne market stall the success was immediate prompting Christine to enlist the help of her daughter, fashion designer, Sarah Kourim. Together they translated the label to a permanent home online and created a touchpoint for their growing community. In this episode, we're joined by Sarah to learn about her and her mother’s independent journeys, nurturing a market stall into a growing e-commerce business, and the under-representation of modest voices in fashion.

This conversation is available to enjoy as a written piece on advance-copy.com. Share your thoughts on this story and join our community of independent thinkers in fashion on Instagram @Advance_Copy.

Guest: Sarah Kourim, Muse
Muse Journals with Rosie Fea

Music & production: Emmanuel Corre

Podcast artworks: Guillaume de Ubeda