Is it Time to Bring Programmatic In-House? (with April Weeks)
Adtech Unfiltered
English - January 28, 2021 01:58 - 26 minutes - 26.4 MB - ★★★★★ - 32 ratingsTechnology Business adtech saas advertising centro digital media programmatic riegsecker Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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In recent years, many advertisers have considered bringing programmatic media buying in-house. For others, a lack of infrastructure and support makes it difficult to take the plunge.
In this episode, Centro's EVP of Media Services and Operations shares the different ways advertisers can approach in-housing, as well as how to best prepare beforehand. Finally, she shares how advertising professionals can enhance their careers in today’s crowded and fast-evolving media environment.