How to Make Ads an Experience (with Ira Maher)
Adtech Unfiltered
English - August 19, 2019 15:18 - 57 minutes - 52.7 MB - ★★★★★ - 32 ratingsTechnology Business adtech saas advertising centro digital media programmatic riegsecker Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Innovate or Die (with Rishad Tobaccowala)
Next Episode: Waves of Change for Location Data (with Lawrence Chan)
When was the last time you saw an ad that provided an experience worth remembering?
Many advertisers prioritize technology or targeting for their media campaigns, over their actual campaign messaging. Too often, marketers obsess over reaching the right audience, without equal consideration for the experiences they’re delivering.
As VP of Business Intelligence for The Basement—Ira Maher oversees media strategy, operations and analytics disciplines, while he focuses on customer experience associated with every account.
In our latest episode, Ira shares how his teams leverage marketing, technology, data, and automation to ensure that ads aren’t merely endured, but rather, experiences worth remembering.