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Create Cause-Based Campaigns
Adtech Unfiltered
English - July 20, 2020 19:48 - 43 minutes - 79.4 MB - ★★★★★ - 32 ratingsTechnology Business adtech saas advertising centro digital media programmatic riegsecker Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Next Episode: Dealing with Diversity (with Veronica Appleton)
While most consumers are familiar with ads that promote the sale of products and services, many may be less familiar with cause-based campaigns—campaigns that the market the missions and movements of cause-based organizations.
For some perspective on this topic, we speak to Jordan Ruden, Co-Founder of cause-driven ad agency Craft and Commerce, and Amanda Pyron, Executive Director of The Network, a membership organization that advocates against domestic violence.
Amanda shares her inside perspective on the unique challenges that non-profits face, while Jordan provides color on how organizations can approach mission-driven advertising in today’s world.