AdSkills Pro Podcast
64 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 5 ratingsAdSkills Pro Podcast is a weekly podcast that shines the spotlight on digital advertising professionals doing real marketing for real companies. Each episode includes current trends, experiments and insights from a leading advertising strategist in the media buying industry, hosted by Kate Buck Jnr of AdSkills.com. Kate invites a cast of media buying masters to share what's working now in the ad networks, ad strategies, and their top tip for businesses looking to scale their ad campaigns in networks like; Facebook Ads, Instagram Ads, Youtube Ads, Adwords (Google Ads), LinkedIn Ads, and so much more. It doesn't matter if you're a 17 year veteran or complete beginner looking to create your first campaign, in each episode you're sure to get a golden nugget to use on your campaigns.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Joakim Hansson - 3 Parts To Get The “Impact Method” Scale Your Ads Across All Ad Networks
November 25, 2021 13:00 - 30 minutes - 21.1 MBJoakim has been running online ads since 2004 and has overseen over $1 Billion in sales. In 2013 he founded the marketing agency Win Win Win Marketing, where he and his team run ads on YouTube, Facebook, Google Search and Shopping. In this episode, Joakim shared how they developed “The IMPACT Method” to successfully create ads that work across multiple ad networks. Learn how to leverage YouTube Ads, Facebook Ads, Google Search, and the many other networks that are available today. Following...
Facebook Ads: How to Get Started & Scale a Successful Campaign
November 18, 2021 13:00 - 33 minutes - 23.3 MBRory F. Stern is the owner of RFS Digital Media, LLC a full-service paid traffic agency. He is one of the AdSkills Guardians and a legend in the media buying game. In this episode, learn how to run a successful advertising campaign on Facebook and everything you need to know about them! We’ll cover the basics of what Facebook Ads are, why they’re so powerful, how to set them up for success, cover strategies for targeting your audience, creating a campaign that works, and more. Contact Ro...
Marc Allen and Dennis Abad: How To Grow A YouTube Advertising Agency With Less Than $8K In Ad Spend
November 11, 2021 13:00 - 27 minutes - 18.8 MBMarc started his career in Sales. He is the offer positioning and messaging expert for YouTube campaigns helping online businesses owners sell more of their high-ticket programs and recurring products. Dennis “Shoden” Abad is the Direct Response Video Marketing expert helping coaches sell more of their courses with strategic videos and YouTube ads management. We had the pleasure to speak with Marc and Dennis about their successful company MDYT Ads. They shared with us their background, wha...
Brice Gump - How to Effectively Buy And Test Ads Online
November 04, 2021 12:00 - 24 minutes - 17.2 MBBrice Gump is a marketer and head media buyer at Major Impact Media. He helps business owners find the best ways to create leverage on the internet to grow their business through his agency, trainings, and online courses. In this episode, he shares his secrets to effectively buying and testing ads online. You’ll learn how to select the right type of campaign, shake up your ad copy, choose where you want to target your ads, and create results with a proven framework. Reach out to Brice at M...
Jay- Ways A True Ad Buyer Evolve And Become Successful
October 28, 2021 12:00 - 30 minutes - 21.2 MBWith over 10+ years of experience in the industry, Jay is known as the “Billion Dollar Man” running global operations and digital strategy for billion-dollar brands. He has personally managed $393.7MM in ad spend on the YT/Google platforms that have generated $1.2B in trackable revenue for clients. A true ad buyer can evolve by adapting to change. Jay shares how he learned to understand consumer psychology, tactical and holistic strategies to modify and create his systems. If you need Jay'...
Knute Fosso - Now You Can Grow Your Business With Paid Ads
October 21, 2021 12:00 - 25 minutes - 17.6 MBKnute Fosso started career his career in IT after high school he entered the military. With his wife, they teamed up together opening an E-commerce business. With his focus and commitment to help others grow with paid ads, he has now clients from e-com, training programs, health, and fitness. He is the CEO and Founder of Blitzy Media. In this episode, Knute shares his strategies on how to improve sales, grow the brand, all at a better profit to his own clients as an ad buyer. You can reach...
Job Recruiting - The Art Of Targeting with Mitch Adams - AdSkills Pro Podcast S6 EP8
May 27, 2021 12:00 - 21 minutes - 14.9 MBMitch Adams specializes in the tricky area of dealing with Facebook and it’s special recruiting category. This can be a tricky area to work in but it is possible. In some ways, this is a preview of what is coming to all sorts of Target Markets. A must listen to any media buyer who is dealing with restrictions in Targeting (spoiler alert - that’s going to be all of you!) If you want to reach out to Mitch, email him at [email protected] or at m3traffic.com Want to hire an AdSkills cert...
The Power Of Networking To Get Clients With Mony Chhim - AdSkills Pro Podcast S6 EP 7
May 20, 2021 12:00 - 29 minutes - 20 MBMony Chhim is a mechanical engineer by training. It was a fascinating discussion on how he leveraged networking and doing in-depth research in markets he wanted to start media buying in. We also talk about paid LinkedIn Advertising and what you need to do design campaigns on this tricky Ad Network. If you are doing B2B/corporate media buying this episode is a must-listen. Feel free to reach out to Mony at [email protected] Want to hire an AdSkills certified media buyer? Click here: ht...
Joining A Start-Up As A Media Buyer With Nate Smoyer - AdSkills Pro S6 EP 6
May 13, 2021 12:00 - 32 minutes - 22.2 MBAn Agency is not the only path for the Media Buyer. Today, we join Nate Smoyer who when we last spoke with him had his own agency. Then he decided to join a fast-growing startup which ended up being acquired! We talk about the differences between building an internal media buying team and some of the lessons Nate has learned. This episode will really open up your eyes as to the opportunities which are available to you as a media buyer. Email Nate at [email protected] Want to hire an ...
Coaching The Coaches - Getting Leads In The Education Market With Desriann Blackwood - AdSkills Pro Podcast S6 EP5
May 06, 2021 12:00 - 22 minutes - 15.2 MBIn this episode, we speak to Desriann Blackwood. A Jamaican Media Buyer specializing in getting leads in the coaching and education market. She talks about the importance of being across all of the elements of the funnel to keep and retain clients. We also discuss the transition from a fee-based agency to a pay-for-performance model. Reach out to Desriann at [email protected] Want to hire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/ Schedule an ...
Ben Blackmon Dodging The Disapproval Ad Bullet - How To Keep You Ad Running As Others Fall AdSkills Pro Podcast S6 EP4
April 29, 2021 12:00 - 28 minutes - 19.3 MBBen Blackmon's expertise in dealing in challenging markets and making sure they stay out of the AD Network “Red Zone” had fellow media buyers calling up and asking how are you keeping your ads running? Ben’s brilliant approach takes a “caution first” to compliance which helps his clients up and running when others can’t. How do you replace before and after photos? What happens when a client insists? Lot’s of meaty information in this interview. Get in touch with Ben at ben@onefocusmarket...
The Art And Science of Local Business Advertising With Sheena Murphy - AdSkills Pro Podcast S6 EP3
April 22, 2021 12:00 - 26 minutes - 18.2 MBOne of the lasting side-effects of the pandemic was every single local business on the planet needed to have an online media buying strategy. Sheena Murphy was at the front lines working with clients to create business models and ad strategies to help clients survive and thrive in the pandemic environment. In this interview, we talk about how she worked with clients during Covid and how she is applying those local business strategies now. We also discuss the new media buying landscape and t...
Greg Cardinale - The Better The Systems...The Better The Media Buyer… AdSkills Pro Podcast S6 EP2
April 15, 2021 12:00 - 32 minutes - 22.3 MBIn this season, we are revisiting with Media Buyers to discuss what techniques and systems they are putting in place to deal with the networks cleaning house with the privacy data changes. Top European media buyer Greg Cardinale talks about how his programming background and focusing on systems has held him in good stead this year. Greg talks about some of the tools he is testing for tracking and some of the internal systems he is implementing to professionalize his agency and position hi...
Getting Prepped For iOS 14 with Dorothy IIlson
April 08, 2021 12:00 - 32 minutes - 22.4 MBIn this new series of the AdSkills Pro podcast, we are revisiting some of our Pro Media buyers to see how they are dealing with the massive industry changes bought on by each of the major Ad networks. We were thrilled to have back savvy media buyer Dorothy Illson and talk with her on how she is preparing her clients for the changes bought about by iOS 14 and facebooks various policy changes. Feel free to reach out to Dorothy at needleseyemedia.com Schedule an appointment with one of our ...
Scott Bradley - From Marketing Consultant To Media Buying - AdSkills Pro Podcast S5 EP 8
January 21, 2021 13:00 - 26 minutes - 18.5 MBScott Bradley had an interest in Roller Coaster Design but it was not going to be a career option. He went into the world of marketing and helping clients with their funnel’s specialising in information marketing and experts monetising their I.P. When COVID hit he sensed his clients where going to need paid traffic as their speaking and other opportunities where going to dry up. He became Certified in AdSkills Jumpstart program, got his first media buying client from AdSkills Matchmaker and...
Scott Bradley - From Marketing Consultant To Media Buying
January 21, 2021 13:00 - 26 minutes - 18.5 MBScott Bradley had an interest in Roller Coaster Design but it was not going to be a career option. He went into the world of marketing and helping clients with their funnel’s specialising in information marketing and experts monetising their I.P. When COVID hit he sensed his clients where going to need paid traffic as their speaking and other opportunities where going to dry up. He became Certified in AdSkills Jumpstart program, got his first media buying client from AdSkills Matchmaker and...
Koen De Wit - Going Rogue...Being A Disrupter In The Ecom Media Buying World - AdSkills Pro S5 EP 7
January 14, 2021 13:00 - 27 minutes - 19.1 MBKoen is a media buyer based out of Thailand and has an excellent approach for ecom clients, using media buying to sell the whole package. The trick, One product at a time. In this podcast you’ll learn how to manage the client from high to low acquisition costs and managing the client journey. So many excellent tips! Feel free to reach out to Koen at http://www.fix-that-funnel.com/ http://www.dwtdigital.com/ Send email at [email protected] Also check out Koen shared in this interview t...
MBA or Media Buying - The Great ROI of Media Buying With Mauricio Brito - AdSkills Pro S5 EP 6
January 08, 2021 01:00 - 23 minutes - 16.2 MBMauricio Brito did things traditionally, focusing on a degree, getting an MBA and then discovered he didn’t like it. Media Buying enabled him to be able to provide for his family in Mexico. We talk about book funnel ad mistakes and some interesting tweaks. He also shared about the stress of the first client and how to get better at it Get in touch with Mauricio at https://playbookadsmedia.com/ or email at [email protected] Check out AdSkills Lead Gen Workshop. Grab an appoin...
Alvin Rai Lessons from Sales Management into Media Buying - AdSkills Pro S5 EP 5
January 01, 2021 01:00 - 24 minutes - 16.7 MBAs we often say in our interviews, no one grew up wanting to be a media buyer. It’s always fascinating to see how media buyers bring in their backgrounds and prior expertise. Sales Management by definition is managing expectations and bad news. Alvin talks about the skills of managing expectations for clients and figuring out booked sales call funnels for coaches, consultants and agencies. Lot’s of Gold we had in this cool episode. You can reach out to Alvin at [email protected] or ht...
Ryan Bentley The Media Buying Missionary - AdSkills Pro S5 EP 4
December 24, 2020 13:00 - 25 minutes - 17.3 MBImagine, your a missionary, you move your young family to Birmingham, United Kingdom in March 2020. Right into lockdown. It’s hard to be a missionary when you can’t go outside. You know where this is going, Ryan took the AdSkills Jumpstart training, got certified, got a client from the AdSkills MatchMaker Service and has been able to create an income to support his work. I’m not allowed to have favourites but if I did this would be it. A must listen, inspirational story. You can get in ...
Derek Couts - From Two Hour Commutes To Wedding Photographer Thanks To Media Buying - AdSkills Pro S5 EP 3
December 17, 2020 13:00 - 23 minutes - 16.2 MBHow do you feel about a two hour commute. - Right, Horrible. Derek threw in his Web development job and followed his passion for photography. Moved his family to Arkansas and hung out his shingle as a wedding photographer. As media buyers we can forget how Advertising can change business owners lives. Here is one wonderful example! Learn more about Jumpstart program Get in touch with Derek [email protected] or visit Arkansas Wedding Collection Want to hire an AdSki...
From Stage To Media Buying -Paul Elliot's Covid Pivot - AdSkills Pro Podcast EP 2
December 10, 2020 13:00 - 27 minutes - 18.6 MBImagine you made a very good living speaking and selling from the stage. Imagine there was a global pandemic which took away all hopes of earning a living. That was where Paul Elliot found himself in March of 2020. Paul saw an article AdSkill founder Justin Brooke wrote about the need for Media Buying. Paul decided to give it a try…. If you are inspired by Paul’s pivot into media buying - you can find out about all the details on our Jumpstart program. Contact Paul at strate...
Brian Pedder - Lessons On Thriving In Covid, E-Commerce and Choosing Your Clients - AdSkills Pro EP 1
December 03, 2020 13:00 - 24 minutes - 16.6 MBMedia Buying is NOT a complicated profession. The flexibility to choose your own clients and hours is a MAJOR BENEFIT. Brian schedules his media buying in the morning and his mountain biking in the afternoon. It’s pretty great. But it hasn’t always been this way, the onset of COVID in March was a major issue. Here how he turned the challenge of Covid into an even better business.We also talk about some major tactics for e-commerce advertisers. This is an action packed episode which als...
Duston McGroarty - The “Home Advisor Method” Using Affiliate Experience To Get Leads - AdSkills Pro Podcast Ep.8
October 15, 2020 12:00 - 13 minutes - 9.57 MBHelping out his dad and his online gardening business was Duston’s entry in to the online game. After honing his skills tangling with both Facebook and Google in affiliate marketing. He discovered a couple of crucial strategies influenced by what he learnt in his affiliate days. In this weeks podcast, he takes you through these very clever strategies and talks about his journey in media buying. You can contact Duston at [email protected] or https://www.facebook.com/duston.mcgroar...
Dialing in Your Data to Drive in High-Dollar Buyers with Sunni Sukumar - AdSkills Pro EP. 7
October 08, 2020 12:00 - 26 minutes - 18.3 MBFrom “planet dork nerd” to data dialling! Sunni graduated with a computer engineering degree straight into the Dotcom bust. He nailed a job with a large travel company to create an analytics system and started to see the dramatic impact of having the right data to base decisions on. Learn his “Road to Damascus” experience from conversion guy to media buying guy. Learn how he channelled his nerd and engineering experiences to become a million dollar media buyer. You can reach out to Sunni ...
The Optimisation Fanatic - Jon Kaufman Issues The $100 "You're Losing Money" Challenge!? - AdSkills Pro Ep. 6
October 01, 2020 12:00 - 21 minutes - 14.9 MBJon started out selling pest control door to door, realised working for someone was not for him and discovered the world of media buying. In this episode he explains; * How the lessons of door to door sales can help you with Media Buying. * What he does to keep clients for way longer than the industry at large. * The power of optimisation and of course the $100 dollar challenge... You can reach Jon at https://www.facebook.com/kaufdaddy89 Or [email protected] You’ll hear how Jon go...
From Burnout to Breakthrough, Making Childs Play Out Of Media Buying" with Jay - AdSkils Pro EP.5
September 25, 2020 00:00 - 41 minutes - 28.5 MBJay is now creating media plans for billion-dollar companies and he shares his insights with us on today's interview. Currently, Jay is specializing in showing Facebook-centric agencies on how to transition to YouTube You can reach out to Jay at [email protected] https://www.facebook.com/jaysmastermind/ Jay is one of AdSkills Pro-League members - why not book a tour and see how Adskills can help you become a media buyer pro - No more Ramen for you (unless you like it because let’s fa...
How Ad Buying Is Like Investing From Jumpstart to Lift-Off with João Pina - AdSkills Pro EP. 4
September 17, 2020 12:00 - 23 minutes - 15.9 MBJoão Pina did all the right things - Did well at school, got a marketing degree at university only to find the job market for Marketing Graduates non-existent in his home country of Portugal. In this episode of the AdSkills podcast you'll learn how Joao: * dove head first into the world of e-commerce and went about teaching himself the whole business * Learn how he realised he needed to stop being a “jack of all trades and master of none” and how he decided to focus on “media buying” * Lea...
Build your dream business with Alejandro Reyes - AdSkills Pro Podcast EP.3
September 11, 2020 00:00 - 32 minutes - 22.3 MBIn 1999, Alejandro read Bill Gates saying that by 2010, half of the money would be spent online, so he decided he had to learn how to sell stuff online. As many of us, he learned and learned, but it took him a long time before he really took any action. He first started by teaching SEO and social media to local businesses, with what he learned from this unknown guy called Justin Brooke. When his teacher started talking about paid ads. By 2012, he started toying with Facebook ads. He moved...
How Milton Brown Gets 1,000 subscribers for under $20 - AdSkills Pro Podcast EP.2
September 03, 2020 12:00 - 21 minutes - 14.9 MBAt the tender age of 14, Milton realized the computer in his room was a tool for him to make money, so he started studying. Programming websites and banking some cash with AdSense came along, and even got banned from Google, back in the day. His passion for learning always drove him to keep on learning and developing his skillset, with stuff like SEO, Facebook Ads. Eventually, he ran into Justin Brooke and started following him... and he ended up going through the program. He went from ma...
Targeted Traffic, Positioning, and Conversions with Jon Rognerud - AdSkills Pro EP.1
August 27, 2020 12:00 - 22 minutes - 15.2 MBJon Rognerud’s career began as a Rockstar, but today he is a skillful media buyer He spent many years in software development, and after that, he started a media & marketing agency, in Los Angeles. Even though Jon has written 3 books on SEO and web optimization, he recognized in media buying a very valuable skill to develop. He mentions the importance of having professional guidance and mentorship when you’re developing a skill… and how a community of like-minded people can make all the di...
Targeted Traffic, Positioning, and Conversions with Jon Rognerud - AdSkills Pro EP.1
August 27, 2020 12:00 - 22 minutes - 15.2 MBJon Rognerud’s career began as a Rockstar, but today he is a skillful media buyer He spent many years in software development, and after that, he started a media & marketing agency, in Los Angeles. Even though Jon has written 3 books on SEO and web optimization, he recognized in media buying a very valuable skill to develop. He mentions the importance of having professional guidance and mentorship when you’re developing a skill… and how a community of like-minded people can make all the di...
The Power Of Basics: How Tracking Is Key To Profitable Media Buying With Jonathan Wilson - AdSkills Pro EP.8
June 11, 2020 12:00 - 31 minutes - 21.8 MBJonathan Wilson got his first job in a software company, right before the dot com bubble. Ten years in the business made him realize that most of his clients didn't know the first thing about marketing and sales. After being caught in a downsize, he decided to help companies thrive with online marketing, with his knowledge of SEO and AdWords. Jonathan talks about how a systematic approach to marketing is important, and how going back to basics can make all the difference in results. He...
The Power Of Basics: How Tracking Is Key To Profitable Media Buying With Jonathan Wilson - AdSkills Pro EP.8
June 11, 2020 12:00 - 31 minutes - 21.8 MBJonathan Wilson got his first job in a software company, right before the dot com bubble. Ten years in the business made him realize that most of his clients didn't know the first thing about marketing and sales. After being caught in a downsize, he decided to help companies thrive with online marketing, with his knowledge of SEO and AdWords. Jonathan talks about how a systematic approach to marketing is important, and how going back to basics can make all the difference in results. He...
How Media Buying And A Sales System Can Drive Sizzling High Ticket Sales with Pamela Carpenter - AdSkills Pro Podcast Ep.7
June 04, 2020 12:00 - 13 minutes - 9.22 MBPam Carpenter lost her job and found herself in a situation where she just had to create her own employment right away. She started out as a web designer and social media manager. Eventually, she transitioned to where she is today, building online memberships and course platforms. She even did some work for Russell Brunson, over at Clickfunnels. Many businesses state that they're a "referral business" as a badge of honor, but that can lead ourselves into a cycle of feast or famine. Eventu...
Avoid The Obvious, And Scale Your YouTube Ads To The Moon with Kevin Milani - AdSkills Pro Podcast Ep.6
May 28, 2020 12:00 - 26 minutes - 18.4 MBKevin Milani decided engineering was not for him, so he moved to New York and worked in many companies that are driven by direct response marketing - Fortune, Columbia Records, Think Tank, and more. He's best known for his YouTube ads chops, although he excels in many other areas, such as Adwords, Display, and even radio or TV. He read Perry Marshall's book on Google Ads back in 2006, then started experimenting on his own, and developed a "map" in his head. Today, he manages about $3 mill...
The 3 Key Elements To Successful Campaigns With Jason How - AdSkills Pro Ep.5
May 21, 2020 12:00 - 20 minutes - 14 MBJason How realized he had no passion for the career he was pursuing. After reading a post on Tim Ferriss' blog, he worked his way into "social media marketing". As an auto-proclaimed "math nerd", he focused on writing technical articles about Facebook, which eventually lead him to running social media ads for customers. Jason has a solid track record working with "Education" clients - which are usually not very sophisticated, when it comes to marketing... but can be real good at selling. ...
Here's How To Reduce Local Campaign CPC By Over 80% with Brandon Breshears - AdSkills Pro Ep.4
May 15, 2020 13:00 - 13 minutes - 9.53 MBIn this episode, Brandon recounts his experiences running a full stack marketing agency - think custom funnel builds, email marketing follow up systems and automation, landing page design and delivery, media buying, etc - as well as his productized service, managed Google Ads for veterinary practices. Hint: He has a thing or two to share about his own experience leaning, away from Facebook Ads, strongly towards running Google Ads. Hear the simple approach Brandon used to get his CPC for lo...
Key Notes About Ad Creative That Converts Beyond Vanity Metrics with Rory Stern - AdSkills Pro Ep. 3
May 07, 2020 12:00 - 40 minutes - 27.5 MBRory Stern recently won an AdSkills challenge, delivering the highest converting ad creative for the 'Retargeting Recipes' book offer. He's a psychology graduate who, before entering the media buying space, had sought to be recruited by the FBI in the area of Psychological profiling. It's fair to say then, that he knows a little about persuasive ad creative. This episode of the AdSkills Pros podcast, hosted by Kate Buck Jnr, contains a number of key notes including... - How to attract b...
Here's Why You Should Study Search Intent And Grow Your Audiences Initially Via Google Ads with David Klein - AdSkills Pro EP.2
May 01, 2020 12:00 - 30 minutes - 21.3 MBIn this episode, David touches on so many different areas of marketing and business online. From his early foray into SEO, studying under Matt Cutts no less - through to AI, search intent and the benefits of audience building via Google Ads. There's so much to absorb in this discussion with Kate. David brings to the table a wealth of experience, and we're delighted to have him join us at the AdSkills Pros podcast. Make sure to send him some love over at Facebook or you can find him inside ...
Here's why you should study search intent, and grow your audiences initially via Google Ads, with David Klein - AdSkills Pro EP.2
May 01, 2020 12:00 - 30 minutes - 21.3 MBIn this episode, David touches on so many different areas of marketing and business online. From his early foray into SEO, studying under Matt Cutts no less - through to AI, search intent and the benefits of audience building via Google Ads. There's so much to absorb in this discussion with Kate. David brings to the table a wealth of experience, and we're delighted to have him join us at the AdSkills Pros podcast. Make sure to send him some love over at Facebook or you can find him inside ...
Who else wants to master multi-channel retargeting like Brice Gump? - AdSkills Pro EP.1
May 01, 2020 12:00 - 16 minutes - 11.7 MBA long time ago... Brice was a student bartender - but not anymore. Now he triples sales leads for his clients - from 42 leads per QUARTER in one instance, up to 50 leads per month. Listen to his discussion with Kate to hear about the multi-channel retargeting strategy that helps his agency get such great results for his clients. If you'd like to get in touch with Brice, head on over to the AdSkills Pro League, or reach him at https://majorimpactmedia.com/ Want to hire an AdSkills certifie...
Who else wants to master multi-channel retargeting like Brice Gump? - AdSkills Pro EP.1
May 01, 2020 12:00 - 16 minutes - 11.7 MBA long time ago... Brice was a student bartender - but not anymore. Now he triples sales leads for his clients - from 42 leads per QUARTER in one instance, up to 50 leads per month. Listen to his discussion with Kate to hear about the multi-channel retargeting strategy that helps his agency get such great results for his clients. If you'd like to get in touch with Brice, head on over to the AdSkills Pro League, or reach him at https://majorimpactmedia.com/ Want to hire an AdSkills certifie...
Who Else Wants To Master Multi-Channel Retargeting Like Brice Gump? - AdSkills Pro EP.1
May 01, 2020 12:00 - 16 minutes - 11.7 MBA long time ago... Brice was a student bartender - but not anymore. Now he triples sales leads for his clients - from 42 leads per QUARTER in one instance, up to 50 leads per month. Listen to his discussion with Kate to hear about the multi-channel retargeting strategy that helps his agency get such great results for his clients. If you'd like to get in touch with Brice, head on over to the AdSkills Pro League, or reach him at https://majorimpactmedia.com/ Want to hire an AdSkills certifie...
Overcoming Restricted Audience Targeting In The European Market - AdSkillsPro EP 8
October 25, 2019 00:00 - 12 minutes - 8.73 MBFormerly a developer, Gregory Cardinale is a Media Buyer in both French and English markets. Programming was always a passion but he quickly realized that working on a dev team was becoming less than fulfilling. His father encouraged him to learn web marketing to see how he could make money online - at that time, he had no idea how greatly it would impact his life! Gregory says of his experience with AdSkills, "You come for the courses, but you stay for the community!" Currently, he works...
$100k In Revenue Bringing An Offline Client Online - AdSkills Pro EP 7
October 17, 2019 12:00 - 10 minutes - 7.49 MBDesriann Blackwood wanted to work from home. She was a virtual assistant, content writer, SEO specialist and social media strategist. But everything came together for her when she began to learn how to run ads as a media buyer. Desriann landed a local client whose business was successful, but completely offline. Together they built out everything online and adjusted the offer. When all was built out, they closed the cart at over $100k revenue - and that with only $4k in ad spend. Another cl...
Running Successful Time Sensitive Ad Campaigns With ATTN Labs - AdSkills Pro EP 6
October 10, 2019 12:00 - 20 minutes - 13.8 MBAustin and Ian met while working as Interns/Junior Marketers for a startup company. About 1.5 years ago, they decided to work together privately, consulting with different companies, focusing on growth, paid media, analytics, attribution - focusing mainly on Facebook and Google channels. Their unique talent relates to running ad campaigns with a time-sensitive element. They work with many companies running challenges or promo deals around a specific time frame. The AdSkills Pro League allo...
Piggy-back Offline Marketing Channels For Online Success With Justin Jacques - AdSkills Pro Ep 5
October 03, 2019 12:00 - 14 minutes - 9.98 MBJustin Jacques is an engineer to trade, and came to media buying via his pressing need to book clients for his Wedding DJ company... (stay with us!). He pursued SEO initially but started buying ads when SEO proved unreliable. Other companies noticed his paid ads success, which led to Justin helping them out with his newfound marketing experience. Eventually, he moved away from his Wedding DJ company to run his online marketing agency full-time. These days Justin specializes in optimizing ex...
Who Else Wants Campaign Profits To Hit Between $36k And $767k? - AdSkills Pro EP. 4
September 27, 2019 00:00 - 19 minutes - 13.5 MBSheena Murphy is a valued member of the AdSkills community, along with her husband Mike who we heard from on the last AdSkills Pros Podcast. Sheena enjoyed a successful career before she trained as a media buyer with AdSkills, but wanted to work from home some time after she became a mom. Turns out that was a good move. She generated $36k in profit for her first client, which is dwarfed by her most recent client win, a respectable $767k in profits. Another campaign saw 8000 targeted leads ...
Building Audience Rapport, And When To Make The Offer With Mike Murphy - AdSkills Pro Podcast Ep 3
September 19, 2019 12:00 - 28 minutes - 19.7 MBIn this episode, Mike Murphy discusses how his "thousands" of dollars investment in AdSkills courses and community led to "hundreds of thousands" in revenue. He describes his repeatable and super effective strategy of "building anticipation through engagement and awareness ads", getting people to "know, like and trust" his client, and serving the audience in advance of any sales offer. (HINT: He did $700k in sales recently, on $27k ad spend). Hope you enjoy the episode!