$0 - $800M in Ad Spend - Rishi Shiva tells all
Sifting Through The Static
English - March 31, 2021 17:29 - 1 hour - 83.7 MB - ★★★ - 5 ratingsBusiness Technology digital marketing snapchat ads facebook ads fb ads keyword research google analytics shopify video creation content strategy cpm Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Bullet Point Takeaways
-Stay in your lane - don’t try to be everything to everyone.
-Rishi owns consulting firm Tryb Global - became like a SWAT team (analyzed data and launched brand) did $15M first year B2C - worked with companies who had potential to scale only.
-Rishi came up with accelerator model - 12-18 weeks of doing REAL work - metrics, audiences, how to scale
-You can’t use the same team when you scale from $500k to $5M - you need to start utilizing a team who has skills outside of Facebook (creative, email, etc.) to get to $100M
-Hired team of rockstars over last 20 years that he knew - hired people in specific niches
(pitch was “I have $20M - do you want to make $20M more with me?”
-Only works with 8-10 companies maximum - first 3-4 months - your clients are GOING to lose money or maybe break even. IT TAKES TIME to see profit.
MINIMUMS
-Rishi’s minimum commitment is 12mo contract
-$5M a month minimum
-He wants to work with companies who have heart, and a higher purpose than making money
-Creative is the one aspect that can really move the needle
DATA
-Davinci (air bnb created open source)
-When they acquire an email or user, they add additional data on top of that user and creates subsection of users BEFORE the pixel populates
-Keep Data Away From Facebook and enrich it - add info to each customer
-Works with DSP’s and DNP’s to get data
-Look at your competitors who are running at a high level - and mirror them
-WISH - How they get away with their ads (HOW TO GET WHITE LISTED) AI looks for auto banned terms “lose 10 pounds in 7 days”
- You can upload all your disapproved ads, and then Facebook will white list you for future ads.
-Pay to play - they were one of the first FB advertisers
-DO NOT buy accounts from other agencies - Facebook is your bank account - build the relationship with Facebook - 90% of the time they will help you.
-CREATE our own Black Friday - Get hype and sign ups
Thanks!