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Welcome to another episode of Adil Amarsi Unplugged. Today’s guest is Kevin Rogers, spent years traveling the country as a dead-broke stand-up comedian – until he discovered how a simple joke formula could be used as a powerful marketing hook and began teaching it to marketers.

His book, The 60-Second Sales Hook, teaches you how to use the power of story to connect better with customers, compel them to take action and grow your business. Today, Kevin is one of the most in-demand sales consultants.