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Words alone can not portray JUST how legendary John Cottrell is. He has a knack for helping businesses reach high 6 or even 7 figures in a very cost-effective way without affecting profitability and scalability. As one of the professional business coaches in Action Coach, he is partly responsible in the success stories of ATKearney at General Motors turning ACG into Delphi, for BG Group as the consultant lead on the Supply Chain project, facilitating live 250 person forums, which saved them £1 billion and the list won’t stop there.

On today’s episode, John explains the concept of MICROEXPRESSION and some distinct business models he recommends. He also shares his logic behind the biggest mistakes entrepreneurs make leading to loss of profits. And lastly, he shares his tips on how to stay motivated in achieving your end goals.