Bob Serling

Bob is a self-confessed introvert who is a copywriter. Renowned as one of the greatest in the field, he jumps back and forth between licensing, marketing, and inventing products and services. He focuses on large-scale network joint ventures which feature both licensing and marketing. He is an aficionado in inventing products and services which he licenses to large corporations.

His copywriting career started with the two-liner classified ad: “If your copywriter doesn't know the difference between a computer chip and a potato chip, I can help you out”. This attracted clients and the rest is history.

On today’s episode, Bob shares his journey from a copy cub to being a legendary copywriter and then shifting to licensing marketing, and product development. He reveals a little-known way to send out cold e-mails for lead generation. And lastly, shares why you should avoid false scarcity and one-time offers.