Is culture the key to a successful niche agency?

Kelly Gilmour-Grassam is the Director of Making You Content Ltd, a copywriting and content creation agency in Manchester’s Northern Quarter. Born in Yorkshire, Kelly is a proud adopted Mancunian who has drawn inspiration from her urban surroundings to create a name for herself and her business.

In this episode of AdamAsks, Kelly talks about how your company’s culture can influence it’s success. She covers:

· How she became a copywriter, how Making You Content came to be, and her journey building her business to become one of Manchester’s best employers

· Advice to aspiring copywriters and business owners

· The business culture that she has created for her employees, how she implemented this, and the benefits it has had for the business

· Where Kelly hopes to take the business in the next few years

· The importance of investing in the personal development and wellbeing of your employees

· The secret of creating great content