S2.02 IndieAd Talks: Confessions of a Programmatic Buy-Side Beginner - ft. Angy Gutiérrez (IndieAd.Tech)

Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast

English - July 07, 2022 04:00 - 39 minutes - 27 MB
Marketing Business advertising technology adtech digital advertising programmatic digital marketing branding performance marketing ppc b2b marketing b2c marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 06 - Contextual Targeting as a key to programmatic success in the post-cookie era | Andreas Neu

Next Episode: 08 - M&As in the AdTech, Marketing & Agency Industry | Frank Kluge & Zoja Paskaljevic

#IndieadTalks - In this episode, we had a fun and honest conversation with our Junior Programmatic Advertising Specialist, Angy Guitiérrez. We discussed the exciting yet confusing process that a beginner in Programmatic Advertising faces. Angy walked us through her marketing journey, professional evolution, and experience with wins and challenges in digital marketing.
If you're wondering how it feels to start a career as a programmatic trading specialist or if others in this position feel like you, you'd love the episode. Join our conversation on our LinkedIn page and share it you experience with us: https://www.linkedin.com/company/ad-to-the-bone-podcast/

About our host: Adrian Knoll is the Founder & CEO of IndieAd, an AdTech-as-a-service company helping advertisers and agencies to excel in adtech and paid media implementation and execution. https://indiead.tech/